Phoenix Design

  • Noise Pollution

    Noise Pollution

    The fact that the global population is increasing and more and more people are moving into the cities is nothing new. Population increase and urbanisation go along with discussions about environmental pollution, mobility, and living space. But there is in fact another problem most people don’t pay enough attention to: noise.

    When many people live and work together in close quarters, the noise level is bound to rise. Sounds have a big effect on our well-being. They change our mood and impact our health – sometimes without our even noticing it. They are always around us, in every situation in life. The effect of the stream of acoustic signals on us may be positive, but also negative. When our evaluation of sound is negative, we call it noise.

    Although the evaluation depends on the situation and on personal factors, what stays the same are the effects on human beings, which are still largely underrated. Especially long-term stress on our ears is problematic.

    Within the scope of the Phoenix Design Academy, Malvina Krzywinska will deal with “Noise Pollution” in her Master’s thesis. She is studying Product and Transportation Design at the FH JOANNEUM University of Applied Sciences in Graz (Austria) and for the next six months regularly reports on trends and solutions in this area.

    Noise Pollution
  • Kitchen & Bath China 2017

    Kitchen & Bath China 2017

    The Kitchen & Bath China trade fair will open this year between 31 May and 3 June in Shanghai, providing a great industry overview. Asia’s leading trade fair for kitchen and bathroom appliances, home products and equipment has been drawing visitors from around the world for 22 years now to the Shanghai New International Expo Centre (SNIEC) with its 200,000 square metres of expo space. Among the more that 4,500 exhibitors, there’s also Hansgrohe SE with their brands AXOR and Hansgrohe.

    This year’s main focus is on four product innovations: the Hansgrohe KitchenSinkCombi C71, AXOR Uno basin mixer, AXOR ShowerHeaven and the faucet series AXOR Montreux – designed by Phoenix Design.

    Managing Partner Tom Schönherr, Design Business Manager Andreas Diefenbach and Design Business Manager China Yifan Zhang from Phoenix Design will be on site, standing ready to meet the press and give interviews.

    You can meet our representatives at the Hansgrohe SE trade show stand W1, D01-D03. Please get an appointment beforehand by sending an email to Enable JavaScript to view protected content..

    More about the KBC 2017

     

    Kitchen & Bath China 2017
  • Autonomous Driving at MuC 2017

    Autonomous Driving at MuC 2017

    Ein weiterer Beitrag von Phoenix Design wurde angenommen! Nach Carolin Schmitt und Johannes Schäfer wird auch Philipp Geuder an der Konferenz MENSCH UND COMPUTER 2017 vom 10.-13.09.2017 in Regensburg teilnehmen. Er wird ein Interaktionskonzept zum autonomen Fahrzeug vorstellen, welches er in der Phoenix Design Academy erarbeitet hat.

    Philipp Geuder hat für seine Bachelorarbeit an der FH Potsdam ein Interaktionskonzept für Navigation, Streckenfindung und Fahrtziel im autonomen Fahrzeug entworfen. Darin analysiert und gestaltet er das autonome Fahren, wenn Menschen kein konkretes Ziel für ihre Fahrt nennen können, weil sie sich von ihrem Bauchgefühl leiten lassen und ohne Zeitdruck spontan den Weg bestimmen wollen. Als Ergebnis werden drei Szenarien mit dazugehöriger Personengruppe vorgestellt und beschrieben, wie die Interaktion mit dem vollautonomen Fahrzeug abläuft.

    Claudia Tietge, Interaction Design Team Managerin bei Phoenix Design, hat die Arbeit betreut.

    Mehr zur Phoenix Design auf der MuC 2017
     

    Autonomous Driving at MuC 2017
  • Andreas Haug in the Jury of the Hansgrohe Design Prize by iF

    Andreas Haug in the Jury of the Hansgrohe Design Prize by iF

    In diesem Jahr stand der Hansgrohe Design Prize by iF unter dem Wettbewerbsmotto "Future Living: Innovative Forms of Using Water in Tomorrow’s Kitchen". Zum siebten Mal wurde der internationale Design-Nachwuchspreis von der Hansgrohe SE ausgelobt und vom iF in Hannover ausgerichtet. Andreas Haug, Managing Partner & Founder von Phoenix Design, war Teil der Expertenjury, welche die Gewinner auswählte.

    493 Konzepte wurden zum Wettbewerb angemeldet, von denen es 165 auf die "Final List" schafften. Gleich drei der fünf ausgezeichneten Konzepte für „den Umgang mit Wasser in der Küche“ gingen an Nachwuchsdesigner aus China.

    Seit Jahren gestaltet Phoenix Design Produkte und Interaktionen für Kunden in China. 2017 vergrößern wir unsere Präsenz mit einem Studio in Shanghai. Es ist gerade dieses herausragende Designverständnis und die spürbare Innovationskraft, die den Markt so spannend machen. 

    Alle Gewinner unter http://ifworlddesignguide.com/hansgrohe-2017-winners/
     

    Andreas Haug in the Jury of the Hansgrohe Design Prize by iF
  • Phoenix Design at the MuC 2017

    Phoenix Design at the MuC 2017

    The contribution by Phoenix Design for the conference MENSCH UND COMPUTER 2017 [Humans and Computers] has been accepted. Our Interaction Designer Carolin Schmitt and Johannes Schäfer will participate in this expert conference taking place on 10–13 September 2017 in Regensburg (Germany), giving a 30-minute practice-oriented speech about the Care-O-bot 4 User Experience.

    The speech entitled “What’s the Effect of Care-O-bot 4 on the Selling Floor? Evaluating the User Experience of a Service Robot” is based on the research paper by Carolin Schmitt at Stuttgart Media University [Hochschule der Medien Stuttgart]. In her paper, the designer investigates how visitors to the electronics store Saturn in Ingolstadt reacted to the Fraunhofer IPA Care-O-bot designed by Phoenix Design. There, “Paul” acts as a shop assistant, welcoming customers and helping them find products. The focus of the survey is on a qualitative evaluation of the effect (User Experience) of this service robot, and the mode of operation and the results will be presented at the conference.

    Johannes Schäfer is the Phoenix Design mentor for this research project. In cooperation with Fraunhofer IPA and Phoenix Design colleagues, different scenarios, interactions and personalities were defined for “Paul”. The speech will pay particular attention to the intended and perceived effect and personality of this service robot.

    The contribution about Autonomous Driving by Philipp Geuder has been accepted, too.

    This contribution is intended for all User Researchers, designers, and everybody interested in robotics – please register at http://muc2017.mensch-und-computer.de/anmeldung/

    The aim of the conference series “Mensch und Computer” is to bring together different specialist and practical areas within a developing information society and to provide the framework to engage in a productive discourse, learning from each other so that as many people as possible can derive benefits from this. The conference is organised jointly by the Technical Committee on human-computer interaction at the Gesellschaft für Informatik and the German UPA, the professional association of Usability und User Experience Professionals. Phoenix Design supports this conference as a sponsor.
     

    Phoenix Design at the MuC 2017
  • Juicy Bites á la Pecha Kucha

    Juicy Bites á la Pecha Kucha

    On behalf of the Ministry of Economics, Energy, Transport and Regional Development of the State of Hesse, Hessen Trade & Invest GmbH was extending an invitation to designers, producers and material manufacturers to attend an event on 23 May 2017 between 11 a.m. and 4 p.m. at the Offenbach Chamber of Industry and Commerce (IHK). On the topic of “Additive Production and Material Innovations” as part of the event series MATERIAL FORMT PRODUKT [Material Forms Product], Lun Yeh, Product Designer with Phoenix Design, held a presentation about “Juicy Bites”, the personalised Smart Snack that comes out of a 3D printer.

    This half-day event discussed the application potentials of additive production processes in a design context, getting the participants in touch with material innovations in 3D printing. After introductory remarks by Prof. Frank Zebner, Head of the DIIO Design Innovation Institute Offenbach, about innovations in 3D printing brought about by designers, the presentations commenced.

    Lun Yeh used the “Pecha Kucha” format, presenting 20 slides of 20 seconds each – Japanese presentation technique met Design. “Juicy Bites” from the 3D Food Printer – product designer Lun Yeh developed this during his time at the Phoenix Design Academy. It is a concept using a 3D printer and conveying “values” in terms of how to handle and treat food. The ingredients for the Smart Snack are fruit and vegetables which no longer live up to conventional aesthetical concepts and that have thus been rejected by the market. Depending on the respective daily task, the snack gets personalised and will supply the most important vitamins which otherwise might be left out in a normal everyday diet.

    In 2016, his diploma thesis finished at Top 3 rank of the 3D Pioneers Challenge. Some quotes by the panel of jurors about “Juicy Bites”: Quotes the classical cooking utensils in new interpretation – Now we’re doing a re-composition of vegetables – Vegetables 4.0 – The designer has a penchant for Stanley Kubrick – Multi-sensory dining experience.

    More about the product

    Learn more about the event at www.hessen-nanotech.de

     

    Juicy Bites á la Pecha Kucha
  • Interview in “WirtschaftsWoche” Magazine

    Interview in “WirtschaftsWoche” Magazine

    It’s nice when a business magazine show an interest in design. Thorsten Firlus-Emmrich, editor with “WirtschaftsWoche”, visited Phoenix Design in Stuttgart. Andreas Diefenbach, Design Business Manager, and Silvia Olp, Head of Communications at Phoenix Design, talked with him, showed him around the studio, and provided insights into Phoenix Design’s mode of thinking and working.

    Thorsten Firlus-Emmrich asked questions e.g. about: How does the exchange between clients and design studio look like? Against “tunnel vision”: What’s the added value of an external design studio compared to an in-house studio? 30 years of Phoenix Design and more than 30 years of Hansgrohe – how can one sustainably shape the success of a brand by providing always fresh innovations up to this day? These and many more questions and their answers will be published in the “WirtschaftsWoche” edition of 3 July 2017.

    Interview in “WirtschaftsWoche” Magazine
  • The End - or not?

    The End - or not?

    The end – when is a project finished? This is the seminar topic that students from the Karlsruhe University of Arts and Design (HfG Karlsruhe) discussed with Product Designer Alvaro Witt. The designer related how we at Phoenix Design define the end of a project. He then gave our visitors a guided tour around the studio and the Design Modelling Workshop.

    Dr. Oliver Herwig, lecturer at HfG Karlsruhe, accompanied the students. Here’s his conclusion:

    The end will come. Guaranteed. But we are so engrossed in making and creating that we don't really think about when a project is truly finished. Is it the moment when the last instalment payment is in the bank? Or when the client nods? When all time allotments have been used up, and everybody's nerves are on edge? All too often, we define ourselves in relation to outside factors. So when does a project really feel complete?

    To find out more, the seminar “The End” at HfG Karlsruhe visited Phoenix Design in Stuttgart and received interesting insights into the daily workings of a successful design studio. How are products and services really created? Which tools do designers use, and how do they allocate their time and their resources? Just this: Apparently, their needs to be a balance between creative work and a fixed structure, between time management and flow. The surprising thing about this: Phoenix has no use for that notorious 24-hour end-of-project stress injection. Those who have not slept well and who are not wide awake can no longer be creative. And the end? Well, it's often the beginning of a long-lasting partnership which will reach far beyond any one concrete project. NB: A designer’s work is never done.
     

    The End - or not?
  • First AngelHack in Munich at Phoenix Design

    First AngelHack in Munich at Phoenix Design

    During their 10th Global Hackathon Series AngelHack is stopping by in Munich on 6th to 7th May in our studio! AngelHack worldwide unifies developers, designers and entrepreneurs who are committed to bettering the world, their city, themselves, or just simply competing for fun prizes. Phoenix Design is hosting their very first event in Munich as one city of about 60 in this year's series!

    Smart Home is all around us, it’s happening, it’s already there. Our lights are adapting to our mood and schedule, we talk to our apartments, we track, we measure, we adapt. All of this is controlled by our phones, by language interfaces and our fingertips at our wrist. Phoenix Design’s challenge for the AngelHack Global Hackathon Series moves all around smart homes and water.

    What would you do to make this all more enjoyable? What would you track? What would you do? What is the future of smart water, the fuel of life? At our homes, at our workplaces or on the go. Now is your chance to innovate!

    All ages, genders, and skill levels are welcome. Come solo or in a team of up to five, and spend the weekend learning new skills, meeting your local tech community and tech sponsors, enjoying free food, and more.

    Day 1 - Saturday
    9 a.m. – Doors Open & Breakfast
    10:30 a.m. – Opening Ceremony & Sponsor Welcomes
    Noon – Coding Kick Off
    1 p.m. – Lunch
    2 p.m. – Sponsor Breakout Sessions
    7 p.m. – Dinner
    7:30 p.m. – Screening of Seed
    10 p.m. – Pitch Workshop
    12 p.m. – Create project profile on hackathon.io, final submission due 1 p.m., Day 2
    From 12 p.m. – Hack, hack, hack

    Day 2 - Sunday
    8 a.m. – Breakfast
    Noon – Lunch
    1 p.m. – Code Freeze & Submission Deadline on hackathon.io
    1:30 p.m. – A/V Check
    2 p.m. – Demos
    4 p.m. – Winners are Announced / Prizes!

    Sign up for $5: https://www.eventbrite.com/e/angelhack-global-hackathon-series-munich-tickets-33569721942

    Location: Phoenix Design, Hans-Fischer-Straße 10, 80339 Munich/Germany


    More about AngelHack

    First AngelHack in Munich at Phoenix Design
  • Design Forum with materialscout Efrat Friedland

    Design Forum with materialscout Efrat Friedland

    On 8 May 2017, Phoenix Design welcomes Efrat Friedland in Stuttgart at our Design Forum. Friedland is a designer who over the past 15 years has focussed on materials and technologies in architecture and industrial design. At Phoenix Design, she will showcase the materials and processes of her projects and relate in detail about sustainable and intelligent materials.

    With her experience as a materials specialist, Efrat Friedland is a sought-after speaker at international conferences and has taught her trade at numerous academies. In Israel, where she comes from, she founded and managed iMatter, the first and to date only materials library in the country.

    The Design Forum is an internal further education platform taking place every other month. Experts from different areas of the industry share their experiences on current trends, technologies and future topics with our staff. The platform thrives on peer-to-peer communication and an open exchange in order to learn from each other.

    Design Forum with materialscout Efrat Friedland
  • aed Book Interview

    aed Book Interview

    The aed Society for the Advancement of Architecture, Engineering and Design in Stuttgart published their second book by the beginning of 2017 including reports on activities, events and their support of young talents. Well-known personalities of these branches from Stuttgart area gave an interview, as do Andreas Haug and Tom Schönherr, both Founders and Managing Partners of Phoenix Design.

    “More than 700 design prizes and 400 of these over the past five years. What is the secret to this success?

    Andreas Haug: Basically it is our own requirement to offer the highest quality design services. We are usually able to generate innovative and contemporary designs using well-founded insights, specific research and precise analysis as well as a strategic concept. We need to work out what users want! Thus, our work provides not only value for money, but brings our clients, in particular, economic success.

    Your design studio is growing. You now have an office in Munich. Why Munich?

    Tom Schönherr: This second location is the cornerstone of our growth strategy. We have been able to increase our expertise and manpower in both product design and, most importantly, in interaction design. Munich is a good location for this – it is home to a alrge creative scene, especially in the digital field. Munich is very well connected internationally and our clients from Asia enjoy visiting our studio in Munich.

    Digitalization is going from strength to strength. How does Phoenix Design adjust itself to this, or how large is the proportion of employees working in this area at the moment?

    Andreas Haug: It is interesting that a brand is no longer mainly experienced via a product but also very much via digital interfaces. Thus, digitalization gives design the chance to generate different, new experiences. It offers a brand an additional value with respect to the product and services for its users. We at Phoenix Design have already been looking at product and interface design from a holistic perspective for many years, even before our clients were becoming aware of it. Today, we are implementing our concept of integral design, which incorporates a holistic physical and digital approach, with a large number of specialized employees.

    The “hidden champions” of the region, including Hansgrohe, Duravit, Interstuhl, Trumpf and Zeiss, have been your clients for many years. What do these companies have in common?

    Tom Schönherr: These companies share a pronounced culture of innovation. They strive for continued development in both large and small things. In our long-term, collaborative partnership, we are able, time and again, to create substantial additional benefits through our useful innovations. Whether it is the iF Design Award, the Red Dot Award or the German Design Award, these companies regularly receive design prizes for their products – and, of course, we are very pleased about that.”


    Source: aed Stuttgart (2016): Architecture Engineering Design, 1st Ed., av edition GmbH Verlag für Architektur und Design, p. 290f.
    ISBN: 978-3-89986-243-0 / www.aed-stuttgart.de

    aed Book Interview
  • Want Good Usability and UX?

    On 28 April 2017, Johannes Schäfer, Interaction Design Team Manager, will speak at the Workshop IMAGINE SURGERY at the Charité – Universitätsmedizin Berlin. The two-day lecture series is the first of two planned workshops; the next will take place in 2018 in Boston, Massachusetts.

    As one of the five contributors in Session 2 – Technological Visions, Clinical Demands, Usability Challenges from 11:30 am through 1:00 pm, Phoenix Design will participate.

    In his speech entitled "Want Good Usability and UX? Aim at the heart of Users, Technology and Demand", Johannes Schäfer presents innovative medical products and the design processes leading up to them.

    All too often, there is a gap between users and manufacturers of medical devices. A user-centred design process unites stakeholders and beneficiaries in a multi-disciplinary design team in order to balance and mediate the different interests (business, technology, usage) – by comprehending and compiling user needs, by evaluating prototypes, and by (co-)designing better solutions which are then fine-tuned taking into account business considerations, and optimized as part of an iterative process. 

    Johannes Schäfer is co-responsible for medical design at Phoenix Design. In his speech, he will discuss the user-centred process, taking several projects as cases in point.

    Please register for one of the limited seats by 21 April 2017 at https://imagine-surgery.org/registration/.

    Want Good Usability and UX?
  • Bicycle Brand Contest 2017

    Bicycle Brand Contest 2017

    The Closing Date for this year’s Bicycle Brand Contest was 13 April 2017. Exactly 200 years after the invention of the bicycle, the German Design Council offers – for the second time – awards honouring outstanding product and communication design in the bicycle industry. The focus of this international competition is on accomplished staging and execution of brand management and communication.

    Andreas Haug, Managing Partner and founder of Phoenix Design, is part of the jury, and he is a passionate cyclist himself. When judging design, he pays particular attention to the quality of each detail, to subtleties in designing shape transitions even in the smallest components, and to holistic design.

    “What I notice from a design perspective in the bicycle market in general is that there are still component manufacturers and frame manufacturers. This is the reason why the harmonious overall design of a product, as we know it from the automotive sector, is often not attained in a bicycle. From a user point of view, I'd wish for a higher level of integration of components and functions”, said Andreas Haug about the Contest 2016. We are excited about his verdict this year.

    The jurors meet on 25 April 2017, the prizes will be awarded in the fall. In addition to awards in 18 categories, there will be five special awards: Innovation of the Year, Team of the Year, Brand of the Year, Agency of the Year and Ad of the Year. The special honorary award Brand Manager of the Year will be handed over to an individual for outstanding corporate achievement.

    More about the Bicycle Brand Contest 2017

     

    Photo (left): Andreas Körner; Photo (below): German Design Council

    Bicycle Brand Contest 2017
  • European Product Design Award 2017

    European Product Design Award 2017

    The European Product Design Award honours the best design products worldwide, aiming at driving and enhancing the international appreciation of design. Each submitted product was tested by the panel of jurors in terms of form, function and innovation. Phoenix Design will be able to receive a total of five awards at the award winning ceremony on 12 April 2017 at the European Parliament in Brussels.

    One GOLD award will be given to Phoenix Design for the machine portfolio comprising TruBend TruPunch TruLaser by our client Trumpf, and another GOLD award for the Talis Select S series of bathroom fittings by Hansgrohe.

    SILVER will be awarded to Phoenix Design for the service robot Care-O-bot4 developed in cooperation with Fraunhofer IPA, for the Kobold VR 200 vacuum robot by Vorwerk, and for the workplace chair NEON by Interstuhl.

    >> go to the winners of the European Product Design Awards

     

    European Product Design Award 2017
  • Salone del Mobile with SUMMERA

    Salone del Mobile with SUMMERA

    The world of design meets in Milan, Italy on 4–9 April 2017 at the Salone del Mobile, one of the leading trade shows worldwide for design and architecture. Here, design-oriented manufacturers from around the globe present their most recent trends and designs. Shapes from Munich participates in the exhibition with a star: SUMMERA by Phoenix Design.

    The suspended luminaire SUMMERA sums up Scandinavian design culture – the reduced and clear design language is the archetype of an industrial luminaire of former times. It presents itself playfully light, with clear shapes, serene colours (trend colours rosé, gold, silver, white, and black – varnished or matte), and with uncomplicated functions. At this year’s German Design Award, this luminaire was honoured as a “winner”. The panel of jurors particularly noted the simple, patented mechanism for changing the magnetic canopy via its magnetic docking principle.

    Come visit our partner Shapes at EUROLUCE in Hall 15, Stand A31–B32.

    Salone del Mobile with SUMMERA
  • Sustainability & Innovation

    Sustainability & Innovation

    Integrating sustainability into the product design process already at an early stage will become ever more important in the future, and we at Phoenix Design are moving forward on this route with heart and mind. What it means to integrate green ideas right from the very start, and which innovation potential this brings about is related by Felix Mattes, Senior Interaction Designer at Phoenix Design, in his Interview with Susanne Volz of ecocircle concept.

     

    Susanne Volz: Phoenix Design has developed into a veritable institution in industrial and product design over the past nearly 30 years. Do you think this represents a special responsibility for the coming and sustainable development of products and consumption?

    Felix Mattes: With our clients, we are often integrated into the development process for their products and services in a central position.

    Since we identify 100 per cent with our work, we naturally feel a sense of co-responsibility for the effect a product unfolds in its various dimensions, whether socially, ecologically or economically. One of the reasons our clients give their orders to us is because they appreciate our consulting. That’s why we automatically feel a great sense of responsibility.

    Since its foundation by Andreas Haug and Tom Schönherr, Phoenix Design has been realising its claim to make products better – not only on an aesthetical level.

    We think that taking sustainability into account and integrating it into our processes is getting more and more important. On the one hand, neither our clients nor we can withdraw from global change. On the other hand, we represent design that’s oriented towards the user and typical for the brand. More and more consumers want to know not only which functions a product has, but also in which way and in which region it was produced, and which ecological impact or dividend it represents. At the same time, many of our clients have anchored sustainability as a KPI into their brand.

    In order to live up to our claim of delivering brand-typical design, we fill the values in a product or service with life. That's why we understand sustainability not as a factor of hygiene that’s “nice to have”, but rather as innovation potential which we tackle in a targeted manner in order to uncover opportunities for innovation. [...]

    >> read the entire ecocircle concept interview here

     

    Sustainability & Innovation
  • Speech at Medtec

    Speech at Medtec

    At Medtec Europe 2017, the annual specialized trade fair for medical technology taking place in Stuttgart, Johannes Schäfer, Phoenix Design Team Manager Interaction Design, and Nadja Goldfuß, Marketing Services, Hirschmann Laborgeräte, speak about Medical Design. The side event “Meet & Match – Design in Medical Technology” takes place on 5 April 2017 from 9:30am through 2:00pm at the Messe Stuttgart Trade Fair Centre.

    How can designers contribute to corporate success by transforming user needs into successful products? How do you create brand identity in over-saturated markets by successfully integrating design competence into corporate processes?

    In their tandem speech the speakers talk about the design success story of Hirschmann. Johannes Schäfer is co-responsible for medical design at Phoenix Design. In his speech, he will discuss the user-centred process, taking several projects with Hirschmann as cases in point.

    The event is free of charge, but the number of participants is limited. Find more information and register here.

    >> Learn more about our products at phoenixdesign.com/en/products/medicine

     

    Speech at Medtec
  • iF Ranking Creative 2017

    iF Ranking Creative 2017

    In 2017, Phoenix Design is able once again to successfully defend its No. 1 position among external design studios in the international iF ranking creative. On sixth place in the overall ranking, Phoenix Design has been able to even improve its position compared to the previous year and is one of the top addresses for innovative design in Germany.

    With more than 750 design awards, Phoenix Design continues to be one of the leading independent design studios worldwide. The international renown of the iF Design Award is made obvious by its attracting 5,575 submissions from 59 countries this year. The independent panel of jurors comprising experts from all around the globe gives the competition its particular importance.

    “The economic aspect of such an award is very important; but the award also has a radiating effect towards the general public, thus helping to create awareness about good design which changes our everyday culture. 500 years from now, people will visit museums and look at those things which for us today are articles of daily use, understanding them as tokens of 21st century culture”, predicts Tom Schönherr, Phoenix Design Managing Partner.

    To the iF Ranking Creative 2017

    iF Ranking Creative 2017
  • Phoenix Design at the “Bayerischer Hof”

    Phoenix Design at the “Bayerischer Hof”

    Since a few days ago, the proprietary channel at the hotel "Bayerischer Hof" broadcasts the salon talk “Technology and Games – about the Pleasures of Lateral Thinking”. With host Nina Ruge as moderator, this topic was discussed by Andreas Haug, Managing Partner & Founder of Phoenix Design, and Alexander Schlaubitz, Vice President Marketing with Lufthansa.

    Do we have any freedom left for lateral thinking? This turned out to be the most important question during the second salon talk of the four-part series Talking about Style and Posture. “The salon talks offer a great opportunity for partners and sponsors to present their brand and to engage in networking with an exclusive target audience”, says Simone Nickl of Nickl-PR, Projekte für Wirtschaft und Kultur [projects for business and culture].

     

    The audience was invited to reflect once again about the importance of intuition. “Real lateral thinkers can be quite taxing, since they will first of all utter things which surprise you. But for me, that’s an indicator that somebody has really thought something through, and I take it as an incentive to listen quite closely”, says Andreas Haug of Phoenix Design.

    Go to Video

    Phoenix Design at the “Bayerischer Hof”