Phoenix Design at MCBW 2018
The Munich Creative Business Week (MCBW) taking place 3–11 March 2018 will once again attract international top designers, architects, creative professionals and business representatives to the Bavarian capital. Matching the motto “Design Transforms”, Phoenix Design will deliver two contributions and present trends and design concepts around the theme of water.
MCBW 2018 will be starting with two programme areas, and Phoenix Design will be present in both of them. In the area “CREATE BUSINESS!”, the Phoenix Design Talk “Digital Water” will take place on Wednesday 7 March 2018 at 7 pm in our Munich studio, Hans-Fischer-Strasse 10. Experts from different companies and industries, first and foremost among them the industrial start-up ICON, will discuss opportunities and challenges of digitisation with regard to this vital, non-digital element. What are the influences of trends like individualisation and self-optimisation on water and the way we handle it?
On opening day already, i.e. on 3 March 2018, Stefan Andreesen, Principal Designer with Phoenix Design, will deal with the biggest talking point in the category “DESIGN SCHAU!” in his speech about “Water – a Digital Element?”. Between 4:30 pm and 5 pm at the MCBW Forum in the Deutsches Museum, he will present possibilities for combining water consumption with digital services and extending this combination in ways that are playful while at the same time making eminent sense – for a more conscious lifestyle.