Perfect coffee enjoyment is very difficult to achieve - enthusiasts invest a lot of money and time in equipment and the necessary skills. But often the willingness to do so is much less. The challenge is to develop a customizable system that allows everyone - nerd or novice - to access the perfect coffee ritual. Nunc. and PHOENIX created a completely new coffee ecosystem out of nothing. Brand, machine, mill, app, shop - a cosmos was built around the technological solution. The result is an experience that gives users the feeling of developing themselves and growing with the product.