What was our starting point? In our team of experts, we were talking a lot about socio-cultural trends and how they influence people, aesthetics and design. A color always evokes specific emotions and feelings. Even though we all have different associations with the same color, there are a lot of feelings that we have in common. Therefore, very quickly, we realized the great desire of human mankind after the pandemic: To "come closer" again. As an expert panel with Ippolito Fleitz Group, we had the same ideas of what kind of color direction could evoke a feeling of connectedness.