Home beyond your comfort zone - from caves to microflats, homes have changed radically over time - but one thing about them hasn’t: the desire for wellbeing.
But wellbeing at home isn’t simply about softer cushions, sturdier build or labour-saving convenience anymore. New technology-infused lifestyles have led to an extended understanding of wellbeing and new consumer expectations towards what a home should do for us.
In his talk, Joon-Mo Lee muses about the meanings of home and the necessity to look for innovation beyond the comfort zone of traditional business perspectives. The full lecture is provided here: https://www.youtube.com/watch?v=wGDpiMdlC2E&t=624s
The lecture contributes about the strong connection of design and wellbeing. The title ‘home beyond comfort’ plays with two key ideas. On the one hand, we must start understanding the idea of ‘home’ as being more than just a place of comfort. From managing digital lifestyles to supporting their desire for self-realisation, today’s consumers have many other expectations towards what a modern home should do to help them feel well, hence ‘beyond comfort’. On the other hand, the title refers to the idiom ‘outside your comfort zone’. Innovation occurs when we allow ourselves to move beyond the comfort zone of our industrial expertise. For if we don’t, we can’t generate new perspectives, and will simply end up creating more of the same. It’s not expertise that inspires innovation, but courage to leave the confines of what we already know.
About interzum: Koelnmesse GmbH's interzum is the leading platform for the furniture manufacturing and interior design industry. Here, the trends and visions for the design of future living spaces become visible in the form of modern materials, outstanding design and exclusive new development. Due to the Corona pandemic, interzum 2021 will be held purely digitally from May 04-04. Numerous exciting formats will enable an innovative trade fair experience that you should not miss. Because contact with decision-makers, opinion leaders, multipliers and trendsetters has never been more important. Look forward to a successful year with interzum @home 2021!
About Phoenix Design: Phoenix Design is a design and innovation studio creating smart and substantial brand experiences that make eminent business sense and which touch people – today, for tomorrow. Since 1987, products, interactions, and digital ecosystems have been created based on the fundamental values of Logic, Morals, and Magic. More than 800 design awards (1st place – iF World Design Index, Design Studios) confirm the quality and continuity of the worldwide work, i. a. the award of honour "Red Dot: Design Team of the Year 2018". Today, the team comprising 80 international experts at the Stuttgart, Munich, and Shanghai locations – together with its partners – are creating a joint vision of Smart Living.
Franziska Warnke Communication Manager
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