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Here, you can find texts and images for your press work as well as general information about Phoenix Design, interview excerpts, trade publications and lecture/presentation/conference events. For your comments and questions concerning interview appointments, trade publication contributions, award jury participation, speeches as well as additional product and project texts (including photographic material), please contact Silvia Olp:

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  • Phoenix Design – Generation Change

    After 32 successful years, Andreas Haug and Tom Schönherr, founders and Managing Partners of Phoenix Design, handed over the management to the next generation in early March 2019. 

  • Transforming the Shower

    hansgrohe presented their new shower family “Rainfinity”, designed by PHOENIX, at the ISH 2019 in Frankfurt/Germany. In combination with the “hansgrohe Home” App, also designed by PHOENIX and RainTunes the innovative, digital shower system for the bathroom.

  • The Ecosystem and the tip of the Iceberg

    Ecosystem. Buzzword of the year 2018. With no doubt. And it is a word that won´t go away easily. Because we will be living with it for years to come. And we have, for almost 4.5 billion years. Companies are pouring billions into “The Ecosystem”. But what is this Ecosystem everyone is talking about? A walk.

  • The Dictate of Brand Management

    Tom Schönherr is co-author of the book on sustainable brand management and implementation published by Gabler. Tom Schönherr's point of view in his article "Erst Design macht Marken (be-)greifbar" ("Only Design Makes Brands Tangible and Understandable") is: "Brand design is a marathon, not a sprint." In his opinion, this is valid for both consumers and suppliers.

  • Germand Design Award for PHOENIX and LEDVANCE

    German Design Award “Winner“ 2019 for SCALE: Phoenix Design receives together with its client LEDVANCE the coveted award of the German Design Council. The international jury honours the Visual Design Language for innovative lighting products designed by Phoenix Design with a "Winner" award.

  • "Food Service Experience" above the clouds

    Philipp Emmert dealt with the “Smart Economy Service Experience” during air travel at the Phoenix Design Academy. From that experience, the industrial designer has deduced his concept for a holistic „Food Service Experience“ for passangers and stewards. The designed components comprise: Service Units (Meal Server, Refiller), Travel Bottle, self-heating Smart Packaging.

  • What Aristotle already knew

    Phoenix Design has been active as a design and innovation consultancy for 31 years according to the philosophy of “Logic, Morals and Magic” – today, for tomorrow. It’s a unique philosophy, since these terms are rather unusual in a design context. So where does it come from?

  • Phoenix Design > Red Dot Design Team of the Year

    The award of honour “Red Dot: Design Team of the Year” was awarded this year to Phoenix Design with its design teams in Stuttgart, Munich, and Shanghai. We are very happy about this special award! The Award Winning Ceremony and Exhibition Opening took place in Red Dot Designmuseum, Essen/Germany. 

  • 100 Years of Bauhaus - Interview Andreas Haug

    "(...) What’s much more important: these designs are convincing in terms of longevity and verifiable business success. In this respect, Phoenix Design follows the tradition of Bauhaus and Ulm school – embodying the virtues of German design." Our philosophy describes how closely we are linked to this movement. On the occasion of its anniversary, Andreas Haug, Founder and Managing Partner of Phoenix Design, will answer three questions about Bauhaus.

  • 11. Gebot: Ein Produkt soll berühren!

    Tom Schönherr hätte Dieter Rams‘ zehn Geboten guter Gestaltung noch ein elftes hinzugefügt: die Aufgabe zu Berühren. Anlässlich der Auszeichnung „Red Dot: Design Team of the Year 2018“ sprechen er und Andreas Haug, beide Gründer und Managing Partner von Phoenix Design, über ihre Geschichte, die Macht der Emotionen und Langlebigkeit im Produktdesign. Ein Auszug aus dem WirtschaftsWoche-Interview.

  • Phoenix Design and Wilkhahn

    Wilkhahn shows its newest product designed by Phoenix Design to the public: the Conference Chair "Intra". At the ORGATEC in Cologne/Germany, the internationally leading trade show for modern working environments, the furniture manufacturer presented  his answer to increased dynamics and more agility in the office environment.

  • Yifan Zhang is appointed to the Management Board

    Yifan Zhang, General Manager China at Phoenix Design, heads the design studio Shanghai since its opening in 2017. With his appointment as Member of the Board, he is also part of the Phoenix Design Management from now on. Under his leadership, Phoenix Design has acquired important new clients and established itself further on the dynamic Chinese market.

  • Building of the Future

    Tony Jankowski dealt with sustainable, autonomous building at the Phoenix Design Academy. From that experience, the product designer has deduced his concept for mobile robotic system for realising extremely lightweight and stable architectural structures according to prototypes found in nature. The bionic components: "Spider" and "Snail".

  • end2end Digital Offensive for Smart Living

    Phoenix Design and umwerk Group become strategic partners. The objective of the cooperation: to bundle their respective services complementing each other perfectly into a holistic business model, and to develop them further in order to be able to support companies undergoing digital change in an even more comprehensive manner.

  • Schüler entdecken Design

    Kombiniere ein Möbelstück mit einem Adjektiv – und designe das „kompakte Sofa“. Werkgymnasiasten in Heidenheim haben zusammen mit Phoenix Designerin Steffi Moser ihre Lieblingskombi gestaltet. Mit der Workshop-Reihe "Entdecke Design" der Stiftung Deutsches Design Museum, wurden mit der gleichnamigen Bildungsinitiative seit 2014 schon über 16.000 Schüler in ganz Deutschland erreicht. Phoenix Design gehört zu mehr als 200 Designern, die das Projekt unterstützen.

  • Phoenix Design – Magazine

    What moves us – briefly written in our current Phoenix Magazine FIRST. NOW. NEXT. Come with us and discover the origins of Phoenix Design. Enjoy our success today together with us. And read our thoughts about the future. Download now!

  • 30 年的 Phoenix Design,凭着逻辑、士气和魔力

    在“30 年的 Phoenix Design——逻辑、士气和魔力”口号下,在作为斯图加特传奇的 BIX 爵士俱乐部中,有 200 多个业务合作伙伴和员工前来热烈庆祝 30 周年庆。Andreas Haug 和 Tom Schönherr 在舞台上表演了那时候的趣闻轶事以及成功和失败的故事。但也对未来作了展望:新的公司管理层、新的业务领域以及增长强劲的亚洲地区。

  • Relaunch of Phoenix Design's Corporate Design

    From product design to innovation design partner: Phoenix Design adjusts its visual appearance. With the new Corporate Design, Phoenix Design not only parts with its red square, the logo is also shortened to one single concise word: PHOENIX.

  • Differentiation Via “Brand” Design Thinking

    In order to survive the digital revolution, German companies need a new instrument: Brand Design Thinking. A Polemic.

  • Phoenix Design Studio Munich

    Since October 2015, we have been present in Munich, with our most recent branch office creating the basis for further growth and looking after exciting new projects. See for yourself, take a look at the extraordinary interior design by Ippolito Fleitz and get to know our new interdisciplinary team.

  • Archetype of a service robot Care-O-bot 4

    Service-Robot Care-O-bot 4. The archetype of a service robot for tomorrow, developed and designed in close cooperation between Fraunhofer institute and Phoenix Design. Not only in the care sector does automation run its course. Routine chores in the private as in the public sector can be taken over by this android.