Precious YoYos!

It's that time again - we have new YoYos! On 30 August, our "summer interns" Aditi and Adrian presented the results of their joint final project. And one thing in advance: we love them (the YoYos and our interns).

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  • This year's challenge has already been reported on in detail: A yoyo made from recycled plastic. The collaboration with the open-source organization Precious Plastic was originally intended to produce a ballpen - but the lack of precision of the machine significantly limited the design possibilities. So, in the end, the technology was used for our oldest tradition.

    The presentation by Aditi and Adrian impressively underlined that the design process with this new material was a great challenge - every day a new surprise was waiting, hardly any step could be planned in advance. The results "Morph" and "The Short Story of a YoYo" are even more impressive.

  • Well over 170 interns have already taken on this challenge at the Phoenix Design Academy - and yet every six months we get to marvel at completely new approaches and results. This part of the promotion of young talent is supported by designers and model builders who assist the budding designers with their expertise. In this way, all the skills and knowledge gained during the internship come together in the YoYos, which are presented to all Phoenixes at the end.

    We are always curious to see what drives the new generation of interns, what they learn, and what we can learn from them. For now, all we can do is thank Aditi and Adrian for their time together - we will miss you!

    About Phoenix Design: Phoenix Design is a design and innovation studio creating smart and substantial brand experiences, that make eminent business sense and which touch people – today, for tomorrow. Since 1987, products, interactions, and digital ecosystems have been created based on the fundamental values of Logic, Morals, and Magic. More than 900 design awards confirm the quality and continuity of the worldwide work. Today, the team comprising about 70 international experts at the Stuttgart, Munich, and Shanghai locations – together with its partners – are creating a joint vision of Smart Living.

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    Franziska Warnke Communication Manager
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    M +49 173 7294632