Phoenix Design and umwerk Group become strategic partners. The objective of the cooperation: to bundle their respective services complementing each other perfectly into a holistic business model, and to develop them further in order to be able to support companies undergoing digital change in an even more comprehensive manner.
end2end Digital Offensive for Smart Living
Press Release, Stuttgart, 4 July 2018
New Digital Offensive by end2end Design for Smart Living –
Phoenix Design and umwerk Group become strategic partners
Phoenix Design and umwerk Group combine their expertise within the scope of a strategic cooperation agreement. The objective: to bundle their respective services of design and technology complementing each other perfectly into a holistic business model, and to develop them further in order to be able to support companies undergoing digital change in an even more comprehensive manner.
"By means of the close partnership with umwerk, we expand our digital competence for professionally supporting our clients along their entire value chain – from consulting via design all the way to the final set of data," as Harald Lutz, Phoenix Design Managing Partner, explains the decision. Thus, Phoenix Design stays true to its brand core with its holistic approach even in this day and age of digitisation.
By merging online and offline, our life is increasingly moving towards a world consisting of physical products and digital experiences. Phoenix Design detected this trend early on, and over the past ten years, Phoenix Design has become the digital contact for clients like Audi, Fraunhofer IPA, and hansgrohe. Thanks to the cooperation with umwerk, the Phoenix Design expertise will increase in particular with regard to the technological realisation of design projects – while keeping the user and the brand in the centre of all efforts.
"Today, technology is an integral part of our life. Digital transformation allows us to re-define business models, culture, and the way we live together in a new, and what's more: in a smart way. As a pioneer, Phoenix Design has been delivering positive contributions to this development for 30 years," says Philipp Janowski, Managing Partner of umwerk GmbH.
Up to now, Design Consulting, Research, Industrial Design, UX/UI Design, Prototyping, and Design Engineering have been among the extensive service areas offered by Phoenix Design, which has successfully led to more than 800 design awards for our clients. By cooperating with umwerk Group, the following areas are now also part of the portfolio: Technology Consulting, Development, Quality Assurance, and Hosting & Maintenance (learn more at phoenixdesign.com/en/services).
This additional know-how will form the basis for Phoenix Design as a design and innovation studio to consistently lead and accompany projects and clients in the areas of IoT and Smart Living – at home, on the road, and at the workplace. Now, full service projects can be carried out easier and faster, for the benefit of the clients.
In order to make best use of the synergies this cooperation provides, the design team of the umwerk creative GmbH switched to Phoenix Design Munich. CEO Marius Bauer was appointed to Director Digital in the Phoenix Design Management Board as part of the cooperation. Moreover, he is the studio head at the Phoenix Design studio in Munich.
"I understand technology to be a tool for developing people-centred products which improve our lives. Analytical, holistic, and efficiently smart. Thanks to the high quality of Phoenix Design and their focus on Smart Living, I am convinced that together with our clients we will be coining new models that can drive digitisation in essential areas of life in a positive way," as Marius Bauer, Phoenix Design Digital Director, explains the motivation behind his new role.
Phoenix Design and umwerk share the same passion and philosophy for a holistic design approach to Smart Living, which has become apparent during several joint projects conducted over the past few months.
Phoenix Design is a studio for design and innovation, creating smart, meaningful, and substantial brand experiences which touch people – today, for tomorrow, and always driven by Logic, Morals, and Magic. For many years now, Phoenix Design has maintained the first place at the iF Ranking Creative "design office" of the iF Design Awards, having been honoured with more than 800 design awards. In July, Phoenix Design receives the Award of Honour "Red Dot: Design Team of the Year 2018". With a clear user focus and typical for the brand: that's how Phoenix Design develops products as well as entire product portfolios. Focussed on the needs of the user and on self-explanatory interaction with the product. With the aim of bringing to life the brand identity in a way that's both brand-typical and emotionally touching. More than 70 staff at the Stuttgart, Munich, and Shanghai locations are working on creating Product and Interaction Design.
Since its founding year 2012, umwerk Group has been offering consulting services for renowned international clients around the topics of digitisation, the Web, mobile, CRM, and IT Operations, realising custom-fit technological solutions. The professional interplay of high levels of concept and creative know-how with a wide range of technological competencies as well as the deployment of agile development methods and consistent User Centricity comprise the basis for the holistic corporate concept. Employing 50 at four locations – in Munich, Stuttgart, Rosenheim, and Ljubljana –, the umwerk Group consists of umwerk GmbH and umwerk systems GmbH.