Iconic Awards Innovative Architecture 2021

Out of four entries, three products were honoured with the highest award Best of Best at the Iconic Awards Innovative Architecture 2021, which Phoenix Design developed together with its partner hansgrohe.

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  • The hansgrohe and Phoenix Design products were able to convince the independent jury of outstanding performance in various product categories. With the entries in the washbasin, shower and accessories categories, hansgrohe impressed in terms of aesthetics, design and function. "The fact that five of our new products, hansgrohe Vivenis, Pulsify, XtraStoris, Finoris and RainButton, were recognized as "Best of Best" is great! We feel confirmed in our design approach and high standards of quality and design," says Jan Heisterhagen, Vice President Product Management & Engineering for hansgrohe.

    Finoris by hansgrohe with its integrated flexible pull-out hose, similar to many faucets for the kitchen, was able to impress the jury with function, convenience and design. This is what the expert jury had to say about the new faucet for the washbasin: "The fact that Finoris, with its harmonious and precise edges, pure cylinders and a flat handle, is also aesthetically convincing at a high level, makes the faucet line, available in chrome, matt black and matt white, perfect for use in architecturally purist bathrooms."

    Also honored as "Best of Best" was RainButton from hansgrohe. The flexible controls allow users to place additional elements for the shower on the wall at any time, creating a whole new level of flexibility and freedom. The jury's verdict: "A revolutionary design and product approach that promises a fantastic user experience."

  • According to the jury's verdict, the new Pulsify shower family is "an exceptional shower system that promises an incomparably soft showering experience with the new PowderRain spray option thanks to ultra-fine water droplets, and also enables water savings of up to 60 percent in combination with EcoSmart showers. No less convincing is the design of the Pulsify system, which blends harmoniously into many modern bathroom architectures with its geometric, timelessly clear design language and the various selectable sizes and color combinations."

  • The Iconic Award jury also praised "the perfect interplay of aesthetics, function and sustainability thanks to AirPower technology" of the new Vivenis line of fittings from hansgrohe.

    About Iconic Award Interior Architecture: The Iconic Awards: Innovative Architecture (IAIA), presented by the German Design Council, recognizes outstanding innovative projects that can be awarded as Selection, Winner, or Best of Best in the categories Architecture, Interior, Product, Communication, Concept. German Design Council – the organiser. Founded by the German parliament, sponsored by German industry, as an independent and internationally active institution, the German Design Council champions the competitiveness of companies. With its competitions, exhibitions, conferences, seminars and publications, it makes an important contribution to the transfer of knowledge relating to design.

  • About Phoenix Design: Phoenix Design is a design and innovation studio creating smart and substantial brand experiences, that make eminent business sense and which touch people – today, for tomorrow. Since 1987, products, interactions, and digital ecosystems have been created based on the fundamental values of Logic, Morals, and Magic. More than 900 design awards confirm the quality and continuity of the worldwide work. Today, the team comprising about 70 international experts at the Stuttgart, Munich, and Shanghai locations – together with its partners – are creating a joint vision of Smart Living.

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    Franziska Warnke Communication Manager
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    M +49 173 7294632