Corporate Product Design - brand-minded consistency. For Viessmann Group, an internationally leading energy system manufacturer, Phoenix Design has developed a consistent design language and a modern interface design encompassing the entire product portfolio. In designing the Viessmann energy systems, we have thus created a consistent appliance architecture. Its design is focussed and distinctive, representing an important brand identity building block across all types of devices and appliances. The bodies have been reduced to clear, geometric volumes, the technological components are concealed behind ample surfaces coloured in technical silver. The appliances thus appear clearly structured and uncluttered. Colour and form express modernity, technicality and precision, harmoniously blending into the surrounding architecture. The operating panel for the complex control technology is located in a separate casing painted signal orange; the casing position is user-friendly, right in the centre of the appliance. At the same time, this orange operating unit – taking up Viessmann’s corporate colour, thus creating identiy and shaping the brand – symbolises the intelligent brain of the appliance, and of the company itself.
- ProductHeating and energy systems
- TypeCorporate Product Design
- CategoryHouse and lighting, Industry
- Services Visual Interface Design, strategic design, brand related design, interaction design, product design
- German Design Award - Gold
- iF Product Design Award
- reddot Award: Winner