Phoenix Design is celebrating its 30th anniversary! Time to remember, to celebrate the present, and to look into the future. Our anniversary is marked by opening our own studio in Shanghai, China, and by introducing our new blog.
On Tuesday, 01.10.2019, Speaker Felix Kaminski, Youth Delegate for Sustainable Development 2018-2020 of the "Deutscher Bundesjugendring", Berlin, will come to the Stuttgart Studio for Lunch Talk.Lunch Talk at PHOENIX means learning from each other and using synergies. All employees are invited with the guest speakers. These come from a wide variety of design disciplines.
China delegation at PHOENIX in Stuttgart. Yes, we speak Chinese! Our designers Yibing Ren and Yishu Tan (left in the picture) live and work in Stuttgart. They were able to inform the young entrepreneurs very well about the secret of the worldwide success of PHOENIX.
Markenmehrwert wird auch in digitalen Erlebniswelten durch Design geschaffen. Deshalb begleitet PHOENIX fachlich Promovierende am Graduiertenkolleg der Dieselmedaille im Bereich Nachahmungsunterdrückung durch IP, gemeinsam mit dem Rat für Formgebung und GMK Markenberatung.
YO-YO presentation summer 2019 ... also say goodbye to our interns. Here the impressions of the students Max, Felix, Tianchen und Linlin. Thanks for the great support and all the best for the futher. And we are sure we will see us again.
Since the beginning of 2019, the new Management team, consisting of Managing Partners Andreas Diefenbach, Harald Lutz, Yifan Zhang, and Managing Director Joon-Mo Lee, runs the PHOENIX studios in Stuttgart, Munich, and Shanghai.
For a few months now, Andreas Diefenbach has been part of the Phoenix Design management team. In an interview with Wirtschaftsforum, he relates which changes his new role in the company entails, and what common denominators exist between Japanese calligraphy and his company.
Level up your career! Phoenix Design hosted one of the first Career Sprint Meetups on Wednesday,17 July 2019 from 6.30-9.30 pm at its studio in Stuttgart! About 20 participants from the local UX community experienced a new concept of collaboration to know about the matching of skills from employees to available job vacancies.
Cycling in urban areas is becoming increasingly popular. As part of his bachelor thesis, Christoph Wackher has developed a sustainable concept which among others optimizes the daily cycle routes according to personal preferences. The cyc service could complement existing general micro mobility solutions – smart devices.
And another Red Dot Award: best of the best in 2019 for the Track & Trace localization system for the world's leading manufacturer of laser and machine tools TRUMPF. Also great pleasure at Phoenix Design for this award. Only 80 products, out of more than 5,500 submissions, were honored with the "best of the best" - truly a great success for the PHOENIX design team.
Phoenix Design won the highest award in competition Red Dot 2019: best of the best with its design of hansgrohe Rainfinitycollection. Out of more than 5,500 entries, only 80 products were awarded the "best of the best".
Light and shadow can be experienced both in a desk lamp. The Phoenix Design Academy is a platform for the visions and studies of the Phoenix Design Team. With the "subtle shadow" concept, Tiantian Xu has succeeded in creating a luminaire design that controls the individual lighting requirements and also integrates acoustically effective elements.
Phoenix Design won the highest award in competition twice together with its clients Hansgrohe and Trumpf, the Red Dot Award 2019: best of the best. The awarding ceremony took place at 8 July 2019 in the Aalto theatre in Essen/Germany including the hand-over of the title of honor "Red Dot: Design Team of the Year".
Andreas Diefenbach, Phoenix Design Managing Partner, in an interview on TRUMPF Track&Trace, one of this year’s winners of the Red Dot Design Award 2019: best of the best. He talks about the design, his philosophy, and general trends.
By the year 2050, the number of people over 65 will have risen from 17 million today to about 23 million, according to the German Federal Statistical Office Recognising such a topic, evaluating it, and coming up with well-reflected solutions are essential methods used in the Phoenix Design Academy. In this way, a new interpretation of the classic walker has been created.
Designed by Audi – supported by PHOENIX. We are a long-time partner of Audi design team, implementing new design solutions to next generation production vehicles. In close co-operation and under the direction of Audi's in-house designers, we envision trailblazing digital instrument solutions.
The Chinese manufacturer of sanitary products Deli receives two valuable awards by the German Design Council. The tailor-made shower enclosure RA3, designed by Phoenix Design, Shanghai, as well as the new overall brand appearance have been recognized by the two renowned awards in Berlin. Congratulations to our client!
The VDID Verband Deutscher Industriedesigner [Association of German Industrial Designers] promotes the development of the profession through its encompassing forum. Since June 2019, Andreas Diefenbach, Managing Partner, and Jens Wingerath, Design Business Manager, both with Phoenix Design, are members of this association – and they want to achieve important goals, as they state in this interview.
“Make it digital” was the clear-cut assignment. But what does this really mean in the shower and in the bathroom? Which path is the right one for hansgrohe to take? With Rainfinity, PHOENIX has created a shower family as well as conclusive services with RainTunes around the hansgrohe brand – always with a clear focus on the user.
Good climate is important to us. Stiebel Eltron App, designed by PHOENIX, guarantees the promise. 100% transparency. “How much CO2 have I saved thanks to my heat pump, compared to a traditional gas-fired heating?”. Taking responsibility as a basic brand value, sustainability is being communicated to the end user as motivation and feedback.
What moves us – briefly written in our current Phoenix Magazine FIRST. NOW. NEXT. Come with us and discover the origins of Phoenix Design. Enjoy our success today together with us. And read our thoughts about the future. Download now!
On Friday, 12.04.19, at the CTO Spring Forum 2019, at Google Germany in Munich, Matthias Oesterle, Design Business Manager of PHOENIX, is invited as speaker. Theme of this year's event: From Soloist to Orchestra Conductor: Innovation in Digital Eco-Systems.
hansgrohe presented their new shower family “Rainfinity”, designed by PHOENIX, at the ISH 2019 in Frankfurt/Germany. In combination with the “hansgrohe Home” App, also designed by PHOENIX and RainTunes the innovative, digital shower system for the bathroom.
The new top labels of the renowned iF International Forum Design compare those designers who in the past repeatedly achieved leading ranks at competitions. In four index groups, in each of the categories Design Studios and Industry "Bath" 2015–2019 the label BEST OF for PHOENIX – the top rank.
Great joy: Phoenix Design has been honoured 8 times with the iF Design Award including 1x iF GOLD for Rainfinity, a new archetype in the world of shower by Hansgrohe. The iF award ceremony took place on 15 March 2019 at the BMW Welt in Munich.
With a design event Phoenix Design was again part of this year's Munich Creative Business Week in the creative capital of Bavaria!The PHOENIX team invited to an Adobe Creative Jam followed by a Review (in front of audience) on Wednesday, 13 March 2019 in the Munich studio. The topic was “Smart Living – no escape”.
The AXOR MyEdition faucet line brings a new dimension to individualization in the bathroom. Aligned with the cultural lifestyle of people worldwide and the attraction of differentiation. "MyEdition" reflects authenticity and exclusivity by giving the faucet its own character with high-quality materials.
Phoenix Design receives together with its client Hansgrohe SE one German Design Award "Gold" for AXOR ShowerPipe 800. The international jury of the German Design Council honors the shower system designed by Phoenix Design with the highest award in the renowned competition.
"(...) What’s much more important: these designs are convincing in terms of longevity and verifiable business success. In this respect, Phoenix Design follows the tradition of Bauhaus and Ulm school – embodying the virtues of German design." Our philosophy describes how closely we are linked to this movement. On the occasion of its anniversary, Andreas Haug, Founder of Phoenix Design, will answer three questions about Bauhaus.
Wilkhahn shows its newest product designed by Phoenix Design to the public: the Conference Chair "Intra". At the ORGATEC in Cologne/Germany, the internationally leading trade show for modern working environments, the furniture manufacturer presented his answer to increased dynamics and more agility in the office environment.
Three independent locations without connection? No way! At Phoenix Design, we take great stock in working TOGETHER among Stuttgart, Munich, and Shanghai – and we're investing time and money for this goal. We believe in the energy inherent in the team which can unfold its full potential through personal contact. That's why we bring our new designers from China to our German locations – like Shufen Guo.
On Monday, 18 December 2018 the stationary manufacturer Deli presented the D20 printer family designed by Phoenix Design for the first time to the public. Yifan Zhang (left), General Manager China and Member of the Board, and Senior Designer Jonas Hänel (right) accompanied the launch event in Beijing, China.
Phoenix Design receives together with its client Hansgrohe SE two ICONIC AWARDS 2019: Innovative Interior. The international jury honors the faucet series AXOR MyEdition with a “Best of Best” award, the hansgrohe C51 sink combinations with a “Winner” for outstanding design achievements. Also a "Winner": the Vorwerk robot vacuum cleaner VR300, designed by Phoenix Design.
Ecosystem. Buzzword of the year 2018. With no doubt. And it is a word that won´t go away easily. Because we will be living with it for years to come. And we have, for almost 4.5 billion years. Companies are pouring billions into “The Ecosystem”. But what is this Ecosystem everyone is talking about? A walk.
The award of honour “Red Dot: Design Team of the Year” was awarded this year to Phoenix Design with its design teams in Stuttgart, Munich, and Shanghai. We are very happy about this special award! The Award Winning Ceremony and Exhibition Opening took place in Red Dot Designmuseum, Essen/Germany.
Philipp Emmert dealt with the “Smart Economy Service Experience” during air travel at the Phoenix Design Academy. From that experience, the industrial designer has deduced his concept for a holistic „Food Service Experience“ for passangers and stewards. The designed components comprise: Service Units (Meal Server, Refiller), Travel Bottle, self-heating Smart Packaging.
Tom Schönherr hätte Dieter Rams‘ zehn Geboten guter Gestaltung noch ein elftes hinzugefügt: die Aufgabe zu Berühren. Anlässlich der Auszeichnung „Red Dot: Design Team of the Year 2018“ sprechen er und Andreas Haug, beide Gründer und Managing Partner von Phoenix Design, über ihre Geschichte, die Macht der Emotionen und Langlebigkeit im Produktdesign. Ein Auszug aus dem WirtschaftsWoche-Interview.
Phoenix Design has been active as a design and innovation consultancy for 31 years according to the philosophy of “Logic, Morals and Magic” – today, for tomorrow. It’s a unique philosophy, since these terms are rather unusual in a design context. So where does it come from?
All information, publications, and photos regarding the award of honour for Phoenix Design sumed up.
Facts & figures
Smart Living with Logic, Morals, and Magic
Phoenix Design is a design and innovation studio creating smart and substantial brand experiences that make eminent business sense and which touch people – today, for tomorrow. Since 1987, products, interactions, and digital ecosystems have been created based on the fundamental values of Logic, Morals, and Magic. More than 800 design awards (1st place – iF World Design Index, Design Studios) confirm the quality and continuity of the worldwide work, i. a. the award of honour "Red Dot: Design Team of the Year 2018". Today, the team comprising 80 international experts at the Stuttgart, Munich, and Shanghai locations – together with its partners – are creating a joint vision of Smart Living.
As designers, we are responsible for re-inventing the world we live in. We believe we can serve people best by focussing on those things that will always be important: living and well-being – at home, at work, and on the go. All efforts by Phoenix Design are thus tailored to meet real everyday needs and desires of real people regardless of age, background, or lifestyle.
In order to create a holistic brand experience, Phoenix Design is working with a multi-disciplinary approach, supporting its clients from the first idea via design all the way to the final data set, often in long-standing partnerships. Change and re-invention are building blocks of success, deeply ingrained in the PHOENIX DNA. Driven by curiosity for everything that arises, the studio is permanently changing itself and its partners in order to ensure the substantial further development and future-readiness on both sides.
Phoenix Design History
The career of founders Andreas Haug and Tom Schönherr is closely linked to the rise of modern German design. They have turned the studio they founded in the late 1980s into one of top names in industrial and product design. “What’s important to us are the motives and goals of our clients who include us in their strategy so that we can provide impulses. We pay attention to keeping the interaction between client and the team of external experts seamless and smooth. And we are proud that we have managed to achieve this time and time again, in some cases over decades.” Both have been honoured by the Lucky Strike Award for their lifetime achievement, and with the German Design Award “Personality” for their entire work.
Andreas Haug was the founder and co-owner of frogdesign (1982*) after studying design at the State Academy of Fine Arts in Stuttgart – from 1984 to 1987 as a design consultant and vice-president. Also Tom Schönherr studied at this university. In supporting the thesis of Tom Schönherr learn the two know each other. From 1982 to 1987 Tom Schönherr worked as senior designer at frogdesign also.
Andreas Haug is co-owner of frogdesign. As a freelancer in the design team of frogdesign Tom Schönherr working on the first portable Apple Computer (snow-white concept) and meets at this time on Steve Jobs.
On the sailing ship of Klaus Grohe (Hansgrohe) the idea of a joint studio was born. The starting point for 28 years of joint history: Phoenix and Hansgrohe.
Start of the design studio Phoenix Design in Ruppmannstrasse in Stuttgart-Vaihingen. From the beginning there were the departments product design and model construction, the latter reflects an important aspect in the operation of Phoenix Design - until today. Under strict secrecy created 1:1 models, in close cooperation between the customer and Phoenix Design.
Hansgrohe - The very first customer and still trying. "The relationship between Phoenix Design and Hansgrohe is very respectful - like a good marriage. Each of the partners respects what the other one does: Phoenix has really developed a technical understanding of the inner workings of our products, while our technical personnel has come to appreciate the extraordinary design work done by Phoenix … In the meantime, this cooperation works so seamlessly that many questions can be answered in short telephone conversations. Or a cloud of data comes flying directly down in the Black Forest from Stuttgart!”. Klaus Grohe
First contact with Loewe: “The discreet manner of Mr Schönherr. We realised: Here’s someone who not only thinks like us, who also acts like we do.” Dr. Rainer Hecker, former Member of the Board at Loewe. For this meet was an intensive 25-year co-operation in various fields of design (Design Consulting, Corporate Design, Corporate Language, Corporate Product Design). From no-name manufacturers to premium brand.
Caro – the first bathroom product line for Duravit – best-selling right from the start. Caro is still produced - unchanged. Already in 1989 Duravit was the leader in bathroom furniture and bathroom ceramics. Till today three bathroom series have created. Most recently: P3 Comforts (P3=Phoenix Design the Third ) - awarded in 2015: iF Design Award in Gold.
In close cooperation with Kaldewei until today emerged a complex product range, are matched in the product lines and price segments precisely coordinated. Kaldewei is part of the exclusive circle of strong German brands. Franz Dieter Kaldewei (owner): "Our business is steel and enamel. There are not many designers that can work with this sturdy, yet fascinating, material properly… In Phoenix Design, we have found a partner who forms our durable products in a manner that ensures that their design will also be ageless. They design our whole range of products from the basic through to the premium bathtubs and we could set standards in the market.”
Moving from Stuttgart-Vaihingen to the present location at Stuttgart-Bad Cannstatt.
Following a won competition, the collaboration with Viessmann starts.
Awarding of the "Lucky Strike Designer Award" to Andreas Haug and Tom Schönherr for their overall achievements.
Fire in the design modelling workshop / rebuilding.
The mobile phone industry is growing steadily and is an important field for interaction and product design at Phoenix Design from now on.
Opening of the representative office in Suzhou near Shanghai / China.
1987-2011 More than 450 design awards for design services from Phoenix Design. No. 1 position in the iF Award Ranking "Design Offices".
New business areas: Start of the cooperation with Trumpf, one of the world's leading companies for machine tools and laser machining.
Awarding of the German Design Award "Personality" by the German Design Council to Andreas Haug and Tom Schönherr for their overall achievements.
Class A Surfacing, Technical Design and Design Modelling – physical and digital is no longer delimitable and ushers in a new era.
More than 50 % of Phoenix Design's design services today are in the field of Interface Design.
Reorientation of the company's strategy and brand positioning.
Since October 2015, we have been represented in Munich with a further Studio, creating the basis for growth and the support of new exciting projects.
Wall of Fame: Since 2008, Phoenix Design has held the first place in the iF ranking creative "design offices" of the iF Design Award. Since its inception in 1987, Phoenix Design has received over 700 design awards, of which more than 450 have been awarded over the past six years.
In-house model making since 1987. This is where Phoenix Design’s heart is beating. Top secret, fast and perfect – that’s how first prototypes, functional models and design studies come to life here. Highly professional design modellers in a top-equipped model making workshop. For us, model making is a fundamental element in product development. Fast connections and short distances allow designers to coordinate with model makers right away and get their concepts up and running right as intended.
Phoenix Design celebrated its anniversary! And a lot happend in 2017: We opened our own studio in Shanghai, appointed Joon-Mo Lee and Andreas Diefenbach to the Management Board and started with a new Corporate Design. Early November saw the climax with our big anniversary party at the BIX Jazzclub in Stuttgart with more than 200 guests. Then, created was the unique Phoenix Sound – a percussion performance starring our clients' products.
After six years of running a representative office, we further enlarge our design presence in the Chinese design capital Shanghai. The new Phoenix Design (Shanghai) Ltd. has been officially inaugurated. A team – still small – of experienced designers has been working on projects for mainly Asian clients.
Redesign of the brand. From product design to innovation design partner: Phoenix Design adjusts its visual appearance. With the new Corporate Design, Phoenix Design not only parts with its red square, the logo is also shortened to one single concise word: PHOENIX.
The year 2018 starts with 8 German Design Awards and 9 iF Design Awards for Phoenix Design. In the iF Ranking Creative in the "Design Office" category, we are again in 1st place in 2018. The number of design prizes from the most diverse competitions since 1987 is steadily rising: 798 design awards in the spring of 2018.
As part of the Red Dot Gala event on 9 July 2018, the Phoenix Design team was officially selected as the Red Dot: Design Team of the Year 2018. It thus take its place in a celebrated roster comprising great names like Apple, adidas, LG Electronics, Porsche, Grohe, Veryday, Bosch, Blackmagic, and Canyon at the Hall of Fame of international designs.
The new top labels of the renowned iF International Forum Design compare those designers who in the past repeatedly achieved leading ranks at competitions. In two index groups, PHOENIX get in the categories "Design Studios" and "Bath" 2015–2019 the label "Best of" – the top rank.
Phoenix Design – Generation Change. After 32 successful years, Andreas Haug and Tom Schönherr, founders and Managing Partners of Phoenix Design, handed over the management to the next generation in early March 2019. Left to right: Tom Schönherr, Yifan Zhang, Harald Lutz, Andreas Diefenbach, Marius Bauer, Andreas Haug, Joon-Mo Lee
With Rainfinity, PHOENIX has designed an innovative and digital shower experience together with its client Hansgrohe. The new shower family in combination with the "hansgrohe Home App" appeals to all the senses at the same time. Via the app, various shower scenarios (RainTunes) may be selected and played back. Each RainTunes scenario is synchronised with the temperature and intensity of the water, thus controlling lighting, music, and other multimedia applications. Rainfinity shower family was awarded i.a. the iF Design Award Gold and Red Deot Award: Best of the best.
For many years, Phoenix Design has been accompanying Audi AG, both as a process partner and in pixel-perfect implementation, as well as in bringing digitality to life in the vehicles of tomorrow. Working closely under the direction of Audi design team, we bring brand values and user needs to a common denominator, helping to bring the slogan “Vorsprung durch Technik” to life.
Together with ist clients, Phoenix Design receives a total of 22 awards at the three most prestigious design competitions in Germany including four times the highest award. One German Design Award "Gold" is for the AXOR Showerpipe 800, hansgrohe Rainfinity wins the iF Design Award "Gold" and Red Dot: best of the best which is also awarded for Trumpf Track & Trace.
Phoenix Design Academy
The Phoenix Design Academy is the platform hosting the visions and studies of the Phoenix Design Team.
The Phoenix Design Academy is considered a design laboratory for conducting experiments and creating concepts. Here, non-commercial projects may take shape, unfettered by specifications and client directives, and here entirely new design aspects can be developed. This forum of creative latitude is where seasoned designers and young talents can meet and team up to design the world of tomorrow.
Moreover, the Phoenix Design Academy is expressly devoted to developing up-and-coming designers. Talented students can work on their final thesis here while being supported, both workwise and financially, by experienced designers and model builders from the Phoenix Design Team.
Touchingly meaningful, dynamic and aesthetic. Balance beam, side horse and asymmetrical bars in a new shape, not only sporting the athletic quality of gymnastical achievement, but also – and even especially so – their aesthetic quality.
Subtle Shadow – Shadow Light. Tension and relaxation in the right proportions ensure well-being and promote creativity. With the concept of the shadow lamp "subtle shadow" for the desk, the user has the opportunity to control his own individual need for light and shadow. The minimalist design can be integrated into the modern office landscape, the personalisation option guarantees its longevity. Acoustically effective paper technology with grooves on the surfaces are used for sound insulation, the fine shadow stripes throw a subtle calm onto the table. Paired with an OLED plate and bending sensor as well as flexible spring steel links, the subtle form of "subtle shadow" adds that extra touch of poetry that enriches the office environment. Impressions on Youtube >>> Credits: Tiantian Xu, Diploma Thesis, University of Offenbach. Mentoring: Prof. Peter Eckart; Sven Feustel, Principal Designer, Phoenix Design Academy.
Cycling in urban areas is becoming increasingly popular. As part of his bachelor thesis, Christoph Wackher has developed a sustainable concept which among others optimizes the daily cycle routes according to personal preferences. The cyc service could complement existing general micro mobility solutions – smart devices. The cyc service is controlled via an app that corresponds to a data carrier on the bicycle. The app provides digital access to your own cycling behavior as well as daily updates (big data). At the same time, information gained by all users can be the basis for general infrastructural measures. As an IoT solution, "cyc empowering cyclists" brings together the different requirements of the various parties involved in the system. Credits: Christoph Wackher, Bachelor Thesis, University of Pforzheim. Mentoring: Prof. Thomas Gerlach; Sven Feustel, Principal Designer, Phoenix Design Academy.
DUOTEC – Autonomous Building of the Future. Architecture represents the spirit of its age and societal conditions. The dilemma between an immensely growing demand of construction materials and finite resources calls for a new thinking in the construction industry. The necessity for ecologically sensitive building means that traditional practices must change. The analysis of biological constructions and their execution in architecture and technological systems plays an ever more important role. Architecture and construction will, in the future, move even closer together at the interface of computer-aided design, additive manufacturing, material technology, and synthetic biology. The DUOTEC concept represents a mobile robotic system for realising extremely lightweight and stable architectural structures according to prototypes found in nature. One of the robots builds individual modules of the structure which are then combined and closed in a planar manner by the second robot. State-of-the-art coiling and printing processes using fibre compound materials make it possible to use only minimal material quantities while offering individual design opportunities. The aim of the concept design is to illustrate the potentials of new technologies, to inspire, and to present food for thought. Credits: Tony Jankowski, Bachelor Thesis, HTW Berlin. Mentoring: Prof. Birgit Weller; Sven Feustel, Principal Designer, Phoenix Design Academy.
Mobilität ist eines der höchsten Güter des Menschen. Das Ziel der Selbstbestimmung und Unabhängigkeit bis ins hohe Alter wird zunehmend eine größere Herausforderung für unsere Gesellschaft. Bundesweit sind u.a. aktuell mindestens 2 Mio Menschen im höheren Alter auf Rollatoren angewiesen. Die Zahl der über 65-Jährigen von heute 17 Mio wird bis zum Jahr 2050 auf etwa 23 Mio steigen, so das statisches Bundesamt. Das Erkennen solch einer Thematik, es zu bewerten und reflektierte Lösungsansätze zu erarbeiten, sind essenzielle Methoden in der Phoenix Design Academy. Hierbei ist zum Beispiel eine Neuinterpretation eines klassischen Rollators entstanden. Die Interaktion und die Nutzung im jeweiligen Kontext standen im Focus. Mit dem E-Rollator LOOP wurde in der Phoenix Design Academy ein sehr charaktervoller Archetyp geschaffen, der durch seine selbsterklärende Bedienung besticht und technischen Support in den Hintergrund stellt. Durch den elektrischen Antrieb wird dem Benutzer ein größerer Aktionsradius angeboten, somit mehr Sicherheit und Unterstützung auf den unterschiedlichsten topografischen Gegebenheiten im Alltag. Komplettiert wird der E-Rollator durch eine intelligente Beleuchtungsanlage – bessere Orientierung und bessere Sichtbarkeit: sehen und gesehen werden. Be connected and safe: eine ganzheitliche Betrachtung. Auch über das Smartphone wird eine Standortübermittlung möglich sein. LOOP eine weitere Lösung für eine neue dynamische Mobilität.
AR Airport Navigation App. Augmented Reality (AR) is finding its way into our daily life. This technology which has been explored in experiments for quite a while in the large research laboratories and universities is now ready to enter the mass market, being already accessible as smartphone applications or special hardware. The areas of application extend from games via learning environments all the way to practical deployment in warehouses or production facilities. The basic principle – overlaying reality with additional digital information – offers promising possibilities for displaying information in a large number of contexts, wherever it is needed. In the course of the project "AR Port", Yijian Lan and Alexander Kübler have dealt with the topic of Augmented Reality. In a first step, they analysed which technological possibilities exist today, and how design principles might be deduced from these via an experimental approach. In parallel, they developed an exemplary interaction scenario in which they transfer the principles defined by them to the context of an airport. From navigation via searching for information all the way to practical travel tips, a concept and prototype has evolved which shows the benefits of Augmented Reality. Credits: Yijian Lan / Alexander Kübler, Bachelor Thesis, Hochschule für Gestaltung Schwäbisch Gmünd. Mentoring: Florian Geiselhart; Prof. Jörg Beck; Moritz Kemper, Senior Designer / Phoenix Design.
Today, a journey takes place via many different stations from a starting location to a destination location. However, the stations are often independent of one another, offering no coherent connection. The airplane offers the opportunity to get from point A to point B fast and conveniently. However, the service user experience is not at all central; rather, the focus is on DIN standards and efficiency. Amid the fierce airline competition, however, passenger service can present a competitive edge. An holistic, innovative “Food Service Experience” in particular can play an important role here. The concept includes a new approach to on-board services, both in terms of thinking and packaging: new and innovative packaging (heated at the push of a button), a bottle as a travel companion, and two intelligent refillable service units. All these components together constitute a new “Food Service” system, making it possible to simplify service processes, to make life easier for the flight attendants, and to offer passengers a personal, individual, holistic user experience. Credits: Philipp Emmert, Bachelor Thesis, Muthesius Academy of Fine Arts & Design. Betreuer: Prof. Detlef Rhein; Sven Feustel, Design Team Manager.
NONO – Change the way you hear the world. In a world that’s always getting faster and more bustling, where more and more people move to the cities, and where our surroundings get louder and louder, we often feel overwhelmed by the background noise. What if each of us could design their own soundscape? What if we were free to hear and listen to what we want to, whenever we want to? NONO now offers each user the option to design their very own personal sound backdrop. The basic idea is a further development of the principle that ANC headphones are already using today: the counter-sound produced by the headphones cancels out bothersome sound. But with NONO each user can decide for themselves which sound is to be filtered out. Timbre, echo, volume and clarity of a sound can be altered as well – thus, each user can individually create their perfect sound environment. Credits: Malvina Krzywinska, Master Thesis, FH JOANNEUM in Graz/Austria. Academic adviser: Prof. Michael Lanz; Sven Feustel, Design Team Manager.
Bat - Mobility in Darkness. The night, a short time frame rife with opposites. Filled with darkness and mysticism, but also with beauty and fascination when we fill it with light. It seems as if we human beings feel the urge more and more frequently to be active in this precise time frame and to enjoy the silence of the night. We want to be out and about as individuals and discover our surroundings while feeling safe and self-confident at all times. The Bat concept is a flying light with accompanies you wherever you are and which shows you the way. It's next to you when you go jogging, it tracks you on the ski slope or sees you safely home. Bat is small and compact when it is transported. Unfolded, it is agile and creates a lighting atmosphere where otherwise none would exist. Bat is intelligent, tracks its environment and is able to react to you and your gestures. Now there is a new kind of interaction: the interaction between human being and mobile light. Credits: Tobias Tsamisis, Diploma Thesis, University of Darmstadt. Academic Advisor: Prof. Tom Philipps; Sven Feustel, Design Team Manager, Phoenix Design Academy.
Juicy Bites – der personalisierte Smart-Snack. Konzept für einen 3D Food Printer und über "Werte" im Umgang mit Lebensmitteln. Juicy Bites ist der Ausdruck von Selbstbestimmung, das Wohlbefinden und einem bestimmten Lebensstil. Du entscheidest selbst was Dein Körper an Nährstoffen braucht um die perfekte Tagesperformance zu erhalten. Juicy Bites informiert nicht nur in Textform über den Nährwertzustand, sondern ermöglicht es auch seinen Zustand physisch zu fassen und sogar zu schmecken. Je nach Tagesaufgaben erhältst Du durch den selbstgemachten Smart-Snack die wichtigsten Vitamine, die in einer normalen Ernährung ausbleiben. Als Zutaten werden Obst und Gemüse verwendet, die nicht den allgemeinen ästhetischen Vorstellungen entsprechen und vom Markt aussortiert wurden (2. Wahl, Ugly Foods). Juicy Bites der personalisierte Smart-Snack.
Credits: Lun Yeh, Diplomarbeit; Hochschule Darmstadt, Betreuer: Prof. Thino Melzer; Sven Feustel, Design Team Manager, Phoenix Design Academy.
neigborSWAP – local networking against food waste. In Germany alone, 11 million tonnes of food are thrown into the garbage each year although they were still fit for consumption, 61% coming from private households alone. At the same time, increasing urbanisation makes people wish for more social networking. What can we do against this development? How do you get people to treat food with more consideration, and which role can social networks play here? The result has been developed in dialog with users, via different personae and scenarios: neighborSWAP, an app as a local shopping network. It enables people to do collaborative shopping as well as share left-over meals, unused food or home-grown produce via a sharing functionality. At the same time, it inspires users to adopt a diversified, conscious diet. Credits: Jan Schröter, Master Thesis, Magdeburg-Stendal University of Applied Sciences. Academic adviser: Prof. Steffi Hußlein, Prof. Constanze Langer; Sven Feustel, Design Team Manager, Phoenix Design Academy.
Tomorrow’s textbook: “Mate”: though digital media are practically omnipresent all day long, they are somewhat underrepresented in schools and learning environments for children – despite the fact that they offer a wealth of possibilities for interaction, allowing to customize the learning process individually for each child. “Mate” is a digital textbook that chooses exactly this approach: Pupils themselves can influence what exactly they will learn, and how they want to go about it. They are active participants in using and creating the book and can introduce and integrate their own content, e.g. photos or videos. Multi-media offers cater to different types of learners. Class topics are developed individually and actively. And all the while, the book adapts to the personal needs of the learner, compiling content correspondingly. “Mate” accompanies pupils throughout their school career, analysing their skills and needs, providing focussed support. Credits: Rahel Flechtner, Bachelor’s thesis; Magdeburg-Stendal University of Applied Sciences, advisors: Prof. Bernhard Schmid-Wohlleber, Dipl.-Psych. Dipl.-Inform. Johannes Schäfer, Phoenix Design Academy. First Place aed neuland Award.
“Das Zeug zum Fliegen” (the stuff for flying) deals with Wearable Technology for Parkour athletes. In this sport, it’s all about finding and pursuing the most direct and efficient route across urban space. This means surpassing obstacles, climbing facades, mastering precarious balancing acts. In the focus: this shoe, specifically developed for this sport. It features a dampening sole which adapts to the foot shape of its owner both during phases of pressure and relief. The cushioning action prevents negative impact over the long term, e.g. joint wear. Thanks to sensors integrated into the sole, analytical results can be accessed and analysed via an app. This comprises data about distances run and altitudes surmounted as well as load and stress values and information about community members. The community is a special function where you can arrange to meet for training sessions or compare analytical results. Credits: Vanessa Woznik, Diploma thesis; Hochschule für Gestaltung (HfG), Offenbach [Hessen State University of Art and Design], advisors: Prof. Frank G. Zebner; Sven Feustel, Design Team Manager, Phoenix Design Academy. Finalist aed neuland Award.
Ordersystems - Design with all senses. Concept: When we are storing food, we fall back on using systems, that don‘t serve our demands regarding emotional aesthetics and functionality at all. „animo“ is a system, that stages visually appealing aliments appropriately and gives the user the possibility to build his own unique order by moving the individual elements. The permanent presence of the food that is stored, leads to an better overview: Amount and best-before-dates won‘t get out of sight anymore. The established grid, existing of drawers and cupboards, gives way to a flexible ordersystem, which combines storing fresh & durable food at the same time with aesthetics and communication. „animo“ develops food into a design-feature of the kitchenarea - and that‘s just the focus it deserves.Credits: Rosi Weiße, Diploma, Bergische Universität Wuppertal, Tutor: Prof. Oliver Grabes, Prof. Matthias Schönherr, Phoenix Design Academy, Stuttgart.
The subject of Philipp Oster's end-of-term paper is a new concept for a washing machine. Is this household product positioned in the best place? He suggests designing the washing machine that it can also be put up in the living or dressing room, just like a piece of high-quality furniture. In this concept for the future it could be possible to wash clothes with carbon dioxide in a gentle way which is not harmful to the environment and to use smart capsules with individual scents instead of commonly used detergents.
„Hilfe für Helfer"– Rettungsboje nimue. Jährlich kommen viele Menschen durch Ertrinken ums Leben. Das Konzept soll deshalb sowohl präventiv vor Gefahren in Gewässern schützen als auch aktiv bei Unglücken eingreifen können. Hierfür befindet sich die Boje "nimue" auf der Wasserfläche. Sie sammelt Daten zur allgemeinen Wasserqualität, stellt diese über eine Internetplattform zur Verfügung und warnt vor potenziellen Bedrohungen, etwa durch chemische Verschmutzungen oder eine nicht tragende Eisschicht. Badegäste oder Wintersportler werden über ein Kamerasystem durch biometrische Bewegungserkennungen auf Gefahrensituationen analysiert. Wird eine Gefährdung erkannt, kann eine Unterwasserdrohne in Bewegung gesetzt werden, die unter die verunglückte Person taucht und diese durch einen aufblasbaren Airbag über Wasser hält. Credits: Stefan Hasselwander, Diplomarbeit; Hochschule Darmstadt, Fachbereich Gestaltung, Betreuer: Prof. Justus Theinert; Jens Wingerath, Design Team Manager, Phoenix Design Academy; Anerkennung bei Mia Seeger Award.
Architecture on the Water: The „Yena“ catamaran concept does not interpret sailing as a challenging sporting activity but focuses instead on the relaxation aspect – enjoying the sun and the sea on a sailing yacht in peace and quiet without needing the help of serveral crew members. The type of sail and the mast positon are important aspects of the concept. Credits: Ralf Kittmann, Diploma, Kunsthochschule Berlin-Weißensee, Tutor: Prof. Helmut Staubach, Phoenix Design Academy, Stuttgart.
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