• FIRST . NOW. NEXT - The new Phoenix blog

    FIRST . NOW. NEXT - The new Phoenix blog

    Phoenix Design is celebrating its 30th anniversary! Time to remember, to celebrate the present, and to look into the future. Our anniversary is marked by opening our own studio in Shanghai, China, and by introducing our new blog.


    In our blog, we will regularly tell you about our origins, about the present, and about the future of Phoenix Design. We listen, write, and move. Look forward to reading fascinating stories. We want to share the unique Phoenix Design spirit – with texts that are heart-warming and intellectually inspiring.

    1987 – come with us and discover the origins of Phoenix Design.
    2017 – enjoy our success today together with us.
    2047 – read our thoughts about the future.


    FIRST . NOW. NEXT - The new Phoenix blog
  • Phoenix Design > Red Dot: Design Team of the Year 2018

    Phoenix Design > Red Dot: Design Team of the Year 2018

    All information, publications, and photos regarding the award of honour for Phoenix Design sumed up.

  • AXOR Pre-Launch Event in Beijing

    AXOR Pre-Launch Event in Beijing

    At the opening day of the Design China Beijing 2018 trade show, Jonas Hänel, Senior Product Designer at Phoenix Design in Shanghai, will be there on behalf of our client AXOR. He co-designed the luxury fitting, and will accompany the Pre-Launch Event of AXOR MyEdition on 20 September 2018 in Beijing with two talks.

    Matching the impending product launch of Axor MyEdition on the Chinese market, Jonas Hänel – together with Michael Kiolbassa, Head of Brand Communication at AXOR – will present the new customizable line of fittings to an exclusive circle of journalists, among them representatives from GQ, ELLE DECO and Interni, at 4:00 pm and answer their questions.

    After the official start of the event, Jonas Hänel will appear as a speaker at the Design Forum, presented by Domus, starting at 7.15 pm. Following the AXOR lead topic "Reinvent Luxury", the designer from PHOENIX will present his views on the importance and the design of luxury to an by-invitation-only trade audience, together with Ma Yansong, architect and founder of MAD Architects, as well as T.K. Chu, interior decorator and Chief Designer at T.K. Chu Design Ltd.

    Expected participants comprise some 240 representatives from design, business, and the media.

    The AXOR MyEdition line of fittings and further products by the same brand will be on display from 20 through 25 September 2018 at the Design China Beijing trade fair grounds, Contemporary Design Hall, Stand No. D15.

    More about AXOR MyEdition >>>

    Photo: Jonas Hänel (left) on stage at the Award Winning Ceremony of the Red Dot: Design Team of the Year 2018 in Essen.

    AXOR Pre-Launch Event in Beijing
  • Building of the Future

    Building of the Future

    Tony Jankowski dealt with sustainable, autonomous building at the Phoenix Design Academy. From that experience, the product designer has deduced his concept for mobile robotic system for realising extremely lightweight and stable architectural structures according to prototypes found in nature. The bionic components: "Spider" and "Snail".

  • LunchTalk: Containerwerk

    LunchTalk: Containerwerk

    On Tuesday, 11 September 2018 at noon, Ivan Mallinowski and Christine Schaal from Containerwerk were our talk guests at Phoenix Design in Stuttgart. LunchTalk means training at every first Tuesday of the month with all employees and guest speakers from various design disciplines.

    According to Containerwerk, they’re developers, designers and self-starters. “We went in search of answers to housing shortages and to affordable, resource-conserving, contemporary living and found them. In the spirit of the circular economy and environmental and social sustainability, Containerwerk purchases used shipping containers and upgrades the body into high-quality, affordable living space.” | www.containerwerk.com/en

    Excellent food from the PHOENIX kitchen and good conversation afterwards (12:30) are a guarantee. We know each other, want to learn from each other and benefit from synergies. Our guest speakers also got insight into our world of logic, morals and magic.

    Former LunchTalk speakers: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Trage, Dorten; Marcus Fischer, Mackevision; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker, Strichpunkt; Dr. Frank Heinlein, Werner Sobek; Martin Wippler, Klangfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projektriangle; Andreas Kunert, Leithaus-Film; Kai Bierich, Wulf Architekten; Marius Bauer, Umwerk; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin; Roman Rackwitz, Engaginglab; Ahmet Sakali, Testingtime; Moritz Dörstelmann, FibR; Aline Käfer, LIGANOVA; Joël Gähwiler, ZhdK.

    LunchTalk: Containerwerk
  • Top Results at the iF World Design Index

    Top Results at the iF World Design Index

    The new top labels of the renowned iF International Forum Design compare those designers who in the past repeatedly achieved leading ranks at competitions. In four index groups, Phoenix Design holds at least the label "Top 10", and in each of the categories Design Studios and Industry "Bath" 2014–2018 the label "Best of" – the top rank.

    The iF World Design Index (WDI) is a benchmarking and evaluation tool acknowledging continuously substantial, excellent and sustainable design. In the categories Design Studios and Bath 2014–2018, Phoenix Design has been able to move to the very top of a phalanx of 1,709 and 196 Winner Awards, respectively. In the category Europe, PHOENIX ranks on 5th place of 2,379 winners, in Germany on 4th place of 1,365.

    "The iF World Design Index is congruent with our discerning claim to design quality and sustainability. We were excited for it to arrive, and now we are very happy indeed about the very good ranking positions we've achieved – we see them as appreciation of our work throughout many years," says Andreas Haug, Founder and Managing Partner of Phoenix Design.

    The iF WDI for the first time refers to the past five years, depending on the kind and number of iF Awards won, split into six index groups: Continents, Countries, Industries, Companies, Inhouse Design Teams and Independent Design Studios.

    More at: www.ifworlddesignguide.com/if-top-labels

    Top Results at the iF World Design Index
  • Fellowship Program

    Fellowship Program

    Candidates wanted! Protecting the Brand Experience Identity in a Digital Context. The German Design Council, together with the Graduate College Dieselmedaille, has initiated a Fellowship Program in order to help shape and design the new rules for Brand Management in the digital age and to make them available to companies.

    Today, the point is not only to generate and shape the Brand Moments along the Customer Journey, they also need to be protected against competition by imitation.

    We are looking for candidates for this Fellowship Program: “Suppressing imitations by means of IP (Intellectual Property), for design-based added value in brand experiences with digital products and services.” Academic supervision is done by the Centre d'études internationales de la propriété intellectuelle (CEIPI), the European Education Center for IP Management, at the Université de Strasbourg; practical supervision will be performed by Phoenix Design. 

    Within the framework of the Fellowship Program, a project doctorate is being worked on whose topic fits the program while at the same time encompassing a corporate issue. Candidates need to be interested in the topic of intellectual property and have three years’ experience in handling IP (brands, design, copyrights, etc.). An expressly legal training is not required.    

    Statement: Andreas Diefenbach, Member of the Board, Phoenix Design: “Germany as an industrial location is pre-eminent in having invented and formed many strong brands. The core essence of each brand implies ‘the warm glow of familiarity.’ The power of this implicit memory is an essential driving force and influencing factor for forming and shaping brands. In the digital age, some seemingly manifest brand management rules will be broken or turned upside down. New factors like participation or adaptability are shaping existing brands and creating new ones. In this context, IP will play an enormous part in securing added value, since the meaningful brand moments are exactly the things that will continue to create confidence and trust, orientation, and differentiation in our interconnected society.”

    Find more information about the Fellowship Program and contact details at: https://www.forum-dieselmedaille.de/rat-fur-formgebung-phoenix/

    Feel free to address any additional questions to Silvia Olp, Head of Communications, Enable JavaScript to view protected content.

    Fellowship Program
  • Phoenix Design receives Red Dot Award of Honour

    Phoenix Design receives Red Dot Award of Honour

    The award of honour “Red Dot: Design Team of the Year” was awarded this year to Phoenix Design with its design teams in Stuttgart, Munich, and Shanghai. We are very happy about this special award! The Award Winning Ceremony and Exhibition Opening took place on 9 July 2018 in Essen/Germany. 

  • German Design Award

    German Design Award

    The jurors for the German Design Award have held their session. Silvia Olp, Head of Communications at Phoenix Design, has several times been one of the 45 international jurors deciding on the award levels »Special Mention«, »Winner« and »Gold«.

    The competition’s categories comprise the segments »Excellent Product Design« and »Excellent Communications Design«. Moreover, the »German Design Award Personality« honours the lifetime achievement of an outstanding design personality. Up-an-coming design talent may hope for a special prize complete with financial endowment: the »German Design Award Newcomer«.

    With a new category called »Classics & Re-Editions« in Excellent Product Design, the German Design Council is for the first time honouring products which prove compelling thanks to their timeless design or which carry a design classic further and re-interpret it.

    The award winning ceremony will take place on 8 February 2019 on the occasion of the trade fair Ambiente in Frankfurt am Main, Germany.

    Quote by the panel of jurors: “As regards trends, I first and foremost see one thing here: everything is getting more digital, in many areas! Making technology easily usable for people is a big thing in current design,” says juror Dina Gallo, Head of Design Management at TRUMPF.


    The jurors at a glance >>>

    German Design Award
  • Interview Designreport

    Interview Designreport

    Do designers have a theory that lets make them make practical progress? Where do critical design arguments and exchanges take place today? For the current issue of designreport, Klaus Meyer asked six designers about their positions on design theory – among them Joon-Mo Lee, Member of the Board at Phoenix Design.

    Alongside Barbara Schmidt/Berlin, Harald Gründl/Vienna, Inga Sempé/Paris, Erik Spiekermann/Berlin and Stefan Diez/Munich, PHOENIX Design Strategy Manager Joon-Mo Lee answers the journalist’s questions.

    Is there a theoretical position which influences your practical work?
    Lee: The guiding principles of our work at Phoenix Design are the terms Logic, Morals, and Magic developed by Tom Schönherr and Andreas Haug. Here, Logic not only means the rational coherence of a product, but rather a comprehensive creation of cultural sense according to the maxim of “Form Follows Meaning”. Moral refers to our societal mission as designers: we don’t want to abuse our responsibility as cultural mediators, but effect changes that improve people’s lives. Magic, then, represents our claim to touch people with our design in a lasting way. Especially in a time that’s strongly characterised by technological innovations, we need to find ways of shaping product experiences in a way that’s more human and more emotional.

    Why is this approach important to you?
    Lee: Theory and practice belong together. Theory on its own cannot change the world. And practice without philosophical underpinnings is in danger of becoming meaningless or lacking direction.

    Where does a critical discussion about design take place these days?
    Lee: For instance inside design agencies. At the Universities of Applied Sciences, too. All in all, however, industry does not discuss design and innovation sufficiently. The terms are used in everyday business language, it is true; but only a few people actually think about what design may mean in concrete terms for an organisation; what innovation really consists of; and which consequences a serious commitment to design and innovation really brings about.

    Which aspects are short-changed in the current design debates?
    Lee: Definitely the topic of Morals. Corporate Social Responsibility should not only be a polite part of the Corporate Vision. We really have to live moral principles in order to shape innovation and growth in a humane way.

    Source [in German]: Meyer, Klaus (2018): “Hand mit Kopf”, in: designreport, issue 4/2018, p. 24-27.

    Interview Designreport
  • New Contracutal Partner: STILL

    New Contracutal Partner: STILL

    STILL and Phoenix Design will be working together. As a leading and international successful supplier of intelligent intralogistics control systems, STILL will entrust its new products and services to the design expertise of Phoenix Design. Thus, Phoenix Design wins over yet another renowned industrial client.

    “STILL is a strong international brand and a precursor in the area of comprehensive logistics solutions. Together, we will be developing the transport and logistics highlights of the coming years and we’ll thus follow the trend which shows that design – alongside technological leadership – is increasingly becoming an important factor in B2B decision making,” says Phoenix Design Business Manager Jens Wingerath, Client Manager and project leader.

    As exclusive design partner, an interdisciplinary team of Product, Transportation and Interaction Designers, together with Design Modellers, has recently started working on a new language of forms, innovative products, and holistic digital solutions, all in close coordination with STILL. Both partners share the same design philosophy in terms of brand typicality and user centricity, with the goal of filling the STILL quality promise with life in the future as well.  

    Together, both companies will tie in with the history of STILL innovations with their intensive interlocking of development, product management, and product design.

    About STILL
    For a long time STILL has been one of the leading suppliers of forklift trucks, platform trucks and tractors plus the latest Intralogistics systems. With more than 8,000 employees and a turnover of 1,96 billion (2015), STILL is successfully active on an international scale. The key to the company's success is highly efficient products, stretching from complete solutions for specific industries, for large and small operations, right up to computerised logistics programs for effective warehouse and material flow management.

    New Contracutal Partner: STILL
  • Service Design at the Space Camp

    Service Design at the Space Camp

    PHOENIX Designers Carolin Schmitt and Stephan Thiemt conducted a five-day workshop – from 23 through 27 July 2018 – at the HfG Schwäbisch Gmünd on Minimalism. In one of four “Space Camp” workshops, they developed ideas and concepts in the area of Service Design together with the students to make more from less.

    Urbanisation, Micro-Living, Service Economy – how can digital services exert a positive influence on living in tiny spaces so as to be able to use less and create more that has real meaning? How can we liberate ourselves from digital dead weight, enriching our lives rather than feeling constantly challenged? How can principles of Minimalism flow into concepts for interconnected products and services which understand us, thus providing us with more time, freedom, and well-being?

    The workshop content comprised research and idea generation, conception, storytelling and finalisation, culminating in a presentation.

    About the Space Camp
    The Design Summer 2018, entitled “Space Camp – maximising small spaces”, is an extra-curricular workshop on the topic of minimalist living for students at the Hochschule für Gestaltung Schwäbisch Gmünd [University of Applied Sciences]. The workshop is accompanied by impulse speeches held by experts from the respective specialist fields.


    Service Design at the Space Camp
  • end2end Digital Offensive for Smart Living

    end2end Digital Offensive for Smart Living

    Phoenix Design and umwerk Group become strategic partners. The objective of the cooperation: to bundle their respective services complementing each other perfectly into a holistic business model, and to develop them further in order to be able to support companies undergoing digital change in an even more comprehensive manner.

  • Red Dot Award 2018: 4x Winner

    Red Dot Award 2018: 4x Winner

    Phoenix Design, with their client Hansgrohe SE, scores at the Red Dot Award: Product Design 2018 and is honoured with 4 Red Dot Awards “Winner”. The international panel of jurors evaluated more than 6,300 submitted products from 59 countries and selected only 1,684 award “Winners”.

    The Winners are:
    - AXOR ShowerPipe 800
    - hansgrohe Raindance E Showerpipe
    - hansgrohe Novus washstand fittings
    - hansgrohe SilicaTec granite sinks C51

    The 40 jurors evaluated the products according to strict criteria, comprising e.g. degree of innovation, functionality, formal quality, ergonomics and longevity.

    For us, this year’s awards are very special indeed. The Phoenix Design team receives the Award of Honour “Red Dot: Design Team of the Year 2018”! On 9 July 2018, the Phoenix Design team will be officially honoured during the Red Dot gala event and will be handed the challenge trophy Radius on-stage at the Aalto-Theater in Essen, Germany.

    In this context, we thank our clients for their sustained and long-standing trust and confidence in our work, with client relationships often lasting many years.

    >> Press Release “Red Dot: Design Team of the Year 2018”

    >> Press Release red dot

    Red Dot Award 2018: 4x Winner
  • LunchTalk with Joël Gähwiler

    LunchTalk with Joël Gähwiler

    Am Dienstag, 05.06.18 um 12 Uhr ist Joël Gähwiler, Interaction Designer an der Zürcher Universität der Künste, Talkgast im PHOENIX Studio. LunchTalk bei Phoenix Design heißt regelmäßige Fortbildung mit allen Mitarbeitern und Gastrednern aus unterschiedlichsten Gestaltungsdisziplinen im Stuttgarter Studio.

    Joël Gähwiler is creator of the Internet of Things prototyping platform shiftr.io, teaching assistant at the Zurich University of the Arts and researches on Network Artifacts and the Internet of Things.

    Afterwards (12:30 o'clock) there will be fine dishes from the PHOENIX kitchen and good talks. We know each other, we want to learn from each other and use synergies. Our guest speakers get insights into our world of logic, morality and magic.

    >> Limited seats for interested guests are reservable via Enable JavaScript to view protected content..

    Former LunchTalk Speaker: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Trage, Dorten; Marcus Fischer, Mackevision; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker, Strichpunkt; Dr. Frank Heinlein, Werner Sobek; Martin Wippler, Klangfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projektriangle; Andreas Kunert, Leithaus-Film; Kai Bierich, Wulf Architekten; Marius Bauer, Umwerk creative; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin; Roman Rackwitz, Engaginglab; Ahmet Sakali, Testingtime; Moritz Dörstelmann, FibR; Aline Käfer, Liganova; Michel Casertano, Atelier Brückner; Prof. Dr. Peter Zec, Red Dot Award; Joël Gähwiler, Zürcher Universität der Künste.

    LunchTalk with Joël Gähwiler
  • Lunch Talk mit Prof. Dr. Peter Zec

    Lunch Talk mit Prof. Dr. Peter Zec

    On Tuesday, 7th may 2018, Prof. Dr. Peter Zec, founder and initiator of the "Red Dot Award", is talk guest in the PHOENIX studio. Lunch Talk at Phoenix Design means regular training with all employees and guest speakers from a wide variety of design disciplines in at Stuttgart studio.

    About the Red Dot Design Award: The Red Dot Award is one of the largest design competitions in the world. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Since then, the coveted "Red Dot" award has been the internationally respected seal of excellent design quality.

    Afterwards (12:30 o'clock) there will be fine dishes from the PHOENIX kitchen and good talks. We know each other, we want to learn from each other and use synergies. Our guest speakers get insights into our world of logic, morality and magic.

    Lunch Talk speakers were already: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Trage, Dorten; Marcus Fischer, Mackevision; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker, Strichpunkt; Dr. Frank Heinlein, Werner Sobek Group; Martin Wippler, soundfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projekttriangle; Andreas Kunert, Leithaus Film; Kai Bierich, Wulf Architekten; Marius Bauer, Umwerk; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin; Roman Rackwitz, Engaginglab; Ahmet Sakali, Testingtime; Moritz Dörstelmann, FibR; Aline Käfer, LIGANOVA; Michel Casertano, Atelier Brückner; Prof. Dr. Peter Zec, Red Dot Award.

    Lunch Talk mit Prof. Dr. Peter Zec
  • Creative Jam at the Lovelace

    Creative Jam at the Lovelace

    The next Adobe Creative Jam and Behance Portfolio Review will take place on 5 May 2018 at the Lovelace Hotel in Munich. Marius Bauer, Director Digital at Phoenix Design and initiator of both Adobe events in Germany, will host the creative workshops on “Transparency”.

    The 3-hour Creative Jam Session will provide a space to try out own ideas and concepts, embedded into a competition of creative skills by different teams. Together with Marius Bauer, Alexander Holzreiter (Accenture) and David Reichenbach (Kalonoma) will be the jurors.

    The Behance Portfolio Review offers the opportunity to have one’s own creative portfolio judged by experts – an open exchange among creative individuals. Sandra Heinzen, Lead UX/UI Designer with Phoenix Design Munich, will open the key note speeches at 7 pm and later be available to answer (portfolio) questions, just like Denise Pumberger & Stefan Heckl, Motion Artists with thefinest, and Daniel Brunsteiner with NIO. The coaches will give insight into processes, current projects and their individual understanding of design.

    As an attractive framework event, there’s “Transparent” – organised by the young Kalonoma collective, a platform for the joint exchange of disciplines and generations. 26 creatives will present this lead topic to the 800 guests by means of exhibition and stage performances, taking approaches via design, art, music, fashion, and film. The aim: excite, inspire, connect.

    The world’s our oyster. We are able to google anything and everything, we know each other without ever having met. We accept Terms and Conditions, always present, breaking taboos, being naked online. At the same time, the complex structures of our time are confusing. Who are those up there, where does the money flow to, who calls the tune? We cover our web cam, use veiling filters, talk with an ironic stance.

    Music will round off the event.


    3:00 pm   Adobe Creative Jam
    6:00 pm   Admission to and opening of the exhibition
    7:00 pm   Behance Portfolio Review (3 key note speeches)
    8:00 pm   Award winning ceremony “Adobe Creative Jam”
    8:45 pm   We agree (performance)
    9:00 pm   Salmon Wins
    9:45 pm   Nils Kugelmann Trio
    10:45 pm VKKO

    after midnight   Jannis Choppin, DRKTMS, Mindsight, Delph

    Phoenix Design supports this dialog around digital experiences and their importance for developing new concepts and guiding principles as a sponsor.

    >> Register

    Creative Jam at the Lovelace
  • Schüler entdecken Design

    Schüler entdecken Design

    Kombiniere ein Möbelstück mit einem Adjektiv – und designe das „kompakte Sofa“. Werkgymnasiasten in Heidenheim haben zusammen mit Phoenix Designerin Steffi Moser ihre Lieblingskombi gestaltet. Mit der Workshop-Reihe "Entdecke Design" der Stiftung Deutsches Design Museum, wurden mit der gleichnamigen Bildungsinitiative seit 2014 schon über 13.000 Schüler in ganz Deutschland erreicht.

  • AXOR MyEdition World Premiere

    AXOR MyEdition World Premiere

    On display through Sunday, 22 April 2018, at the Salone del Mobile in Milan for the first time: “MyEdition”, the new faucet series by AXOR. Designed by Phoenix Design, the MyEdition faucets enhance the bathroom with a new dimension of individualisation – featuring different cover plates matched to each respective user’s personal predilections in terms of material and looks.

  • Pupils discover design

    Pupils discover design

    Phoenix Design will discover design together with children age 12 to 14 on 20 April 2018 at the Werkgymnasium Heidenheim. Designer Steffi Moser will take a concrete example to sketch the design process from first idea all the way to product development. Then, the students themselves will get down to work: collect adjectives and pieces of furniture, and then build a “quick model”!

    A charming cupboard or a pointed lamp? The children may shape their favourite combination from simple materials (e.g. corrugated cardboard, wire, straws) according to their own ideas. Do research, find ideas, analyse, develop further, execute together, hold a presentation – all these are tasks which the professional design workday calls for. Fantasy knows no bounds. At the same time, creativity, eagerness to try out new things, network thinking, and conscious environmental design are promoted as well.

    The claim to give artistic-aesthetic education higher importance in the school curriculum is being articulated more audibly and more urgently and has become a field of activities for diverse initiatives on a Federal (and even European) level. Design, however, is not covered by this. Therefore, the Deutsches Design Museum Foundation would like to promote dealing with design in schools with its project “Discover Design”. In workshops and in collaboration between teachers and designers, the students get to know the basics of creation and design in a hands-on approach. For this topic to have a permanent place in school education, a teacher training programme is about to be developed. This initiative in the State of Baden-Württemberg is supported – among others – by the Karl-Schlecht Foundation.



    Pupils discover design