• FIRST . NOW. NEXT - The new Phoenix blog

    FIRST . NOW. NEXT - The new Phoenix blog

    Phoenix Design is celebrating its 30th anniversary! Time to remember, to celebrate the present, and to look into the future. Our anniversary is marked by opening our own studio in Shanghai, China, and by introducing our new blog.


    In our blog, we will regularly tell you about our origins, about the present, and about the future of Phoenix Design. We listen, write, and move. Look forward to reading fascinating stories. We want to share the unique Phoenix Design spirit – with texts that are heart-warming and intellectually inspiring.

    1987 – come with us and discover the origins of Phoenix Design.
    2017 – enjoy our success today together with us.
    2047 – read our thoughts about the future.


    FIRST . NOW. NEXT - The new Phoenix blog
  • Phoenix Design > Red Dot: Design Team of the Year 2018

    Phoenix Design > Red Dot: Design Team of the Year 2018

    The award of honour “Red Dot: Design Team of the Year” was awarded this year to Phoenix Design with its design teams in Stuttgart, Munich, and Shanghai. We are very happy about this special award! The Award Winning Ceremony and Exhibition Opening took place on 9 July 2018 in Essen/Germany. 

  • end2end Digital Offensive for Smart Living

    end2end Digital Offensive for Smart Living

    Phoenix Design and umwerk Group become strategic partners. The objective of the cooperation: to bundle their respective services complementing each other perfectly into a holistic business model, and to develop them further in order to be able to support companies undergoing digital change in an even more comprehensive manner.

  • New Contracutal Partner: STILL

    New Contracutal Partner: STILL

    STILL and Phoenix Design will be working together. As a leading and international successful supplier of intelligent intralogistics control systems, STILL will entrust its new products and services to the design expertise of Phoenix Design. Thus, Phoenix Design wins over yet another renowned industrial client.

    “STILL is a strong international brand and a precursor in the area of comprehensive logistics solutions. Together, we will be developing the transport and logistics highlights of the coming years and we’ll thus follow the trend which shows that design – alongside technological leadership – is increasingly becoming an important factor in B2B decision making,” says Phoenix Design Business Manager Jens Wingerath, Client Manager and project leader.

    As exclusive design partner, an interdisciplinary team of Product, Transportation and Interaction Designers, together with Design Modellers, has recently started working on a new language of forms, innovative products, and holistic digital solutions, all in close coordination with STILL. Both partners share the same design philosophy in terms of brand typicality and user centricity, with the goal of filling the STILL quality promise with life in the future as well.  

    Together, both companies will tie in with the history of STILL innovations with their intensive interlocking of development, product management, and product design.

    About STILL
    For a long time STILL has been one of the leading suppliers of forklift trucks, platform trucks and tractors plus the latest Intralogistics systems. With more than 8,000 employees and a turnover of 1,96 billion (2015), STILL is successfully active on an international scale. The key to the company's success is highly efficient products, stretching from complete solutions for specific industries, for large and small operations, right up to computerised logistics programs for effective warehouse and material flow management.

    New Contracutal Partner: STILL
  • Red Dot Award 2018: 4x Winner

    Red Dot Award 2018: 4x Winner

    Phoenix Design, with their client Hansgrohe SE, scores at the Red Dot Award: Product Design 2018 and is honoured with 4 Red Dot Awards “Winner”. The international panel of jurors evaluated more than 6,300 submitted products from 59 countries and selected only 1,684 award “Winners”.

    The Winners are:
    - AXOR ShowerPipe 800
    - hansgrohe Raindance E Showerpipe
    - hansgrohe Novus washstand fittings
    - hansgrohe SilicaTec granite sinks C51

    The 40 jurors evaluated the products according to strict criteria, comprising e.g. degree of innovation, functionality, formal quality, ergonomics and longevity.

    For us, this year’s awards are very special indeed. The Phoenix Design team receives the Award of Honour “Red Dot: Design Team of the Year 2018”! On 9 July 2018, the Phoenix Design team will be officially honoured during the Red Dot gala event and will be handed the challenge trophy Radius on-stage at the Aalto-Theater in Essen, Germany.

    In this context, we thank our clients for their sustained and long-standing trust and confidence in our work, with client relationships often lasting many years.

    >> Press Release “Red Dot: Design Team of the Year 2018”

    >> Press Release red dot

    Red Dot Award 2018: 4x Winner
  • LunchTalk with Joël Gähwiler

    LunchTalk with Joël Gähwiler

    Am Dienstag, 05.06.18 um 12 Uhr ist Joël Gähwiler, Interaction Designer an der Zürcher Universität der Künste, Talkgast im PHOENIX Studio. LunchTalk bei Phoenix Design heißt regelmäßige Fortbildung mit allen Mitarbeitern und Gastrednern aus unterschiedlichsten Gestaltungsdisziplinen im Stuttgarter Studio.

    Joël Gähwiler is creator of the Internet of Things prototyping platform shiftr.io, teaching assistant at the Zurich University of the Arts and researches on Network Artifacts and the Internet of Things.

    Afterwards (12:30 o'clock) there will be fine dishes from the PHOENIX kitchen and good talks. We know each other, we want to learn from each other and use synergies. Our guest speakers get insights into our world of logic, morality and magic.

    >> Limited seats for interested guests are reservable via Enable JavaScript to view protected content..

    Former LunchTalk Speaker: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Trage, Dorten; Marcus Fischer, Mackevision; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker, Strichpunkt; Dr. Frank Heinlein, Werner Sobek; Martin Wippler, Klangfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projektriangle; Andreas Kunert, Leithaus-Film; Kai Bierich, Wulf Architekten; Marius Bauer, Umwerk creative; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin; Roman Rackwitz, Engaginglab; Ahmet Sakali, Testingtime; Moritz Dörstelmann, FibR; Aline Käfer, Liganova; Michel Casertano, Atelier Brückner; Prof. Dr. Peter Zec, Red Dot Award; Joël Gähwiler, Zürcher Universität der Künste.

    LunchTalk with Joël Gähwiler
  • Lunch Talk mit Prof. Dr. Peter Zec

    Lunch Talk mit Prof. Dr. Peter Zec

    On Tuesday, 7th may 2018, Prof. Dr. Peter Zec, founder and initiator of the "Red Dot Award", talk guest in the PHOENIX studio. Lunch Talk at Phoenix Design means regular training with all employees and guest speakers from a wide variety of design disciplines in at Stuttgart studio.

    About the Red Dot Design Award: The Red Dot Award is one of the largest design competitions in the world. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Since then, the coveted "Red Dot" award has been the internationally respected seal of excellent design quality.

    Afterwards (12:30 o'clock) there will be fine dishes from the PHOENIX kitchen and good talks. We know each other, we want to learn from each other and use synergies. Our guest speakers get insights into our world of logic, morality and magic.

    Lunch Talk speakers were already: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Trage, Dorten; Marcus Fischer, Mackevision; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker, Strichpunkt; Dr. Frank Heinlein, Werner Sobek Group; Martin Wippler, soundfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projekttriangle; Andreas Kunert, Leithaus Film; Kai Bierich, Wulf Architekten; Marius Bauer, Umwerk; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin; Roman Rackwitz, Engaginglab; Ahmet Sakali, Testingtime; Moritz Dörstelmann, FibR; Aline Käfer, LIGANOVA; Michel Casertano, Atelier Brückner; Prof. Dr. Peter Zec, Red Dot Award.

    Lunch Talk mit Prof. Dr. Peter Zec
  • Creative Jam at the Lovelace

    Creative Jam at the Lovelace

    The next Adobe Creative Jam and Behance Portfolio Review will take place on 5 May 2018 at the Lovelace Hotel in Munich. Marius Bauer, Director Digital at Phoenix Design and initiator of both Adobe events in Germany, will host the creative workshops on “Transparency”.

    The 3-hour Creative Jam Session will provide a space to try out own ideas and concepts, embedded into a competition of creative skills by different teams. Together with Marius Bauer, Alexander Holzreiter (Accenture) and David Reichenbach (Kalonoma) will be the jurors.

    The Behance Portfolio Review offers the opportunity to have one’s own creative portfolio judged by experts – an open exchange among creative individuals. Sandra Heinzen, Lead UX/UI Designer with Phoenix Design Munich, will open the key note speeches at 7 pm and later be available to answer (portfolio) questions, just like Denise Pumberger & Stefan Heckl, Motion Artists with thefinest, and Daniel Brunsteiner with NIO. The coaches will give insight into processes, current projects and their individual understanding of design.

    As an attractive framework event, there’s “Transparent” – organised by the young Kalonoma collective, a platform for the joint exchange of disciplines and generations. 26 creatives will present this lead topic to the 800 guests by means of exhibition and stage performances, taking approaches via design, art, music, fashion, and film. The aim: excite, inspire, connect.

    The world’s our oyster. We are able to google anything and everything, we know each other without ever having met. We accept Terms and Conditions, always present, breaking taboos, being naked online. At the same time, the complex structures of our time are confusing. Who are those up there, where does the money flow to, who calls the tune? We cover our web cam, use veiling filters, talk with an ironic stance.

    Music will round off the event.


    3:00 pm   Adobe Creative Jam
    6:00 pm   Admission to and opening of the exhibition
    7:00 pm   Behance Portfolio Review (3 key note speeches)
    8:00 pm   Award winning ceremony “Adobe Creative Jam”
    8:45 pm   We agree (performance)
    9:00 pm   Salmon Wins
    9:45 pm   Nils Kugelmann Trio
    10:45 pm VKKO

    after midnight   Jannis Choppin, DRKTMS, Mindsight, Delph

    Phoenix Design supports this dialog around digital experiences and their importance for developing new concepts and guiding principles as a sponsor.

    >> Register

    Creative Jam at the Lovelace
  • Schüler entdecken Design

    Schüler entdecken Design

    Kombiniere ein Möbelstück mit einem Adjektiv – und designe das „kompakte Sofa“. Werkgymnasiasten in Heidenheim haben zusammen mit Phoenix Designerin Steffi Moser ihre Lieblingskombi gestaltet. Mit der Workshop-Reihe "Entdecke Design" der Stiftung Deutsches Design Museum, wurden mit der gleichnamigen Bildungsinitiative seit 2014 schon über 13.000 Schüler in ganz Deutschland erreicht.

  • AXOR MyEdition World Premiere

    AXOR MyEdition World Premiere

    On display through Sunday, 22 April 2018, at the Salone del Mobile in Milan for the first time: “MyEdition”, the new faucet series by AXOR. Designed by Phoenix Design, the MyEdition faucets enhance the bathroom with a new dimension of individualisation – featuring different cover plates matched to each respective user’s personal predilections in terms of material and looks.

  • Pupils discover design

    Pupils discover design

    Phoenix Design will discover design together with children age 12 to 14 on 20 April 2018 at the Werkgymnasium Heidenheim. Designer Steffi Moser will take a concrete example to sketch the design process from first idea all the way to product development. Then, the students themselves will get down to work: collect adjectives and pieces of furniture, and then build a “quick model”!

    A charming cupboard or a pointed lamp? The children may shape their favourite combination from simple materials (e.g. corrugated cardboard, wire, straws) according to their own ideas. Do research, find ideas, analyse, develop further, execute together, hold a presentation – all these are tasks which the professional design workday calls for. Fantasy knows no bounds. At the same time, creativity, eagerness to try out new things, network thinking, and conscious environmental design are promoted as well.

    The claim to give artistic-aesthetic education higher importance in the school curriculum is being articulated more audibly and more urgently and has become a field of activities for diverse initiatives on a Federal (and even European) level. Design, however, is not covered by this. Therefore, the Deutsches Design Museum Foundation would like to promote dealing with design in schools with its project “Discover Design”. In workshops and in collaboration between teachers and designers, the students get to know the basics of creation and design in a hands-on approach. For this topic to have a permanent place in school education, a teacher training programme is about to be developed. This initiative in the State of Baden-Württemberg is supported – among others – by the Karl-Schlecht Foundation.



    Pupils discover design
  • Design at the City Palais Stuttgart

    Design at the City Palais Stuttgart

    The former residence of King Wilhelm II of Wuerttemberg is again a place where history is being written – and where it is being narrated: at the Wilhelmspalais (located at Charlottenplatz), the first City Museum of Stuttgart is to open its gates in April 2018. The permanent exhibition called “Stuttgarter Stadtgeschichte(n)” (Stories from Stuttgart’s history) also takes a close look at topics in architecture and design, exclusively presenting a Phoenix Design design process.

    That Stuttgart is Germany's secret design capital is also supported by the important integration of design topics into the permanent exhibition at the City Museum. And Phoenix Design is of course an important contributor: For 30 years now, Swabian design "Made in Germany" has been taken from Stuttgart out into the world, and Phoenix Design has been honoured with a total of more than 780 design awards. Taking a typical design process as an example, the respective design steps behind the finished product are visualised and accompanied by explanatory texts. We are proud to be able to represent a piece of design history in this location, itself so rife with history.

    Beside the permanent exhibition “Stuttgarter Stadtgeschichte(n)” (Stories from Stuttgart’s history), special exhibitions, changing events, and the "Stadtlabor" (City Lab) on building, experimenting and discovering Stuttgart are part of the varied museum offer comprising four floors.


    Design at the City Palais Stuttgart
  • Change in the Phoenix Design Management

    Change in the Phoenix Design Management

    As the new Digital Director, Marius Bauer leads the Phoenix Design studio in Munich and is part of the PHOENIX management from now on. In 2017, Andreas Diefenbach and Joon-Mo Lee were already appointed as members of the board. In addition, Yifan Zhang heads the new Shanghai studio since September.

  • Andreas Diefenbach in the Consulting Committee of Dieselkuratorium

    Andreas Diefenbach in the Consulting Committee of Dieselkuratorium

    As of March 2018, Andreas Diefenbach is a member of the Consulting Committee of the Dieselkuratorium – representing Phoenix Design in this election committee for the longest-standing innovation award in Germany. The Consulting Committee supports the Dieselkuratorium in terms of professional expertise with regard to technology potentials and innovation systems.

    Andreas Diefenbach, Member of the Board at Phoenix Design, is thus one of five members of the Consulting Committee along with Urban August (CEO Germany, Siemens Industry Software GmbH), Dietmar Bichler (CEO, Bertrandt AG), Andre Kiehne (Member of the Board, Microsoft Deutschland GmbH), and Dr. Markus Kirchler (Partner, MHP GmbH).

    As an event series hosted by the Dieselkuratorium, the CTO Spring Forum in Munich will deal with the topic of "The Chief Technology Officer / CTO in times of digital transformation: Technology Manager or Business Developer?", including workshops, impulse presentations, discussions and break-out sessions. In his new role, Andreas Diefenbach will present his contribution "ENGANGE & CONNECT – Innovation in the Age of the Customer" to the exclusively selected audience.

    According to Diefenbach, there are three factors driving the fundamental change in our social structure, thus pushing new customer expectations: post-industrialisation, educational expansion, and a change in values – in Asia, this development even takes place at exponential speed. What this has to do with innovation and design, he will explain at the Forum.

    The CTO Forum wants to discuss the current challenges for CTOs across industries, to exchange experiences, to provide opportunities for increased personal networking, and to evaluate solution approaches among experts.



    Andreas Diefenbach in the Consulting Committee of Dieselkuratorium
  • LunchTalk with LIGANOVA

    LunchTalk with LIGANOVA

    On Thursday, 3 April 2018 at noon, Aline Käfer, Creative Director Visual Merchandising at LIGANOVA, was our talk guest at Phoenix Design. Lunch Talk means training at every first Tuesday of the month with all employees and guest speakers from various design disciplines in the Rotunda at PHOENIX Stuttgart.

    LIGANOVA creates seamless brand, product and service experience®. To do so, their areas of competence are networked in a focused manner. This allows them to devise implementation-oriented BrandRetail solutions at the cutting edge – from conception to consultation & design through to production & logistics.

    Excellent food from the PHOENIX Kitchen and good conversation afterwards (12:30) are a garantee. We know each other and we want to learn from each other and benefit fromsynergies. Our guest speaker also get insight into our world of logic, moral and magic.

    Former Lunch Talk speakers: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Trage, Dorten; Marcus Fischer, Mackevision; Christian Weisser, Design Studio; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker; Dr. Frank Heinlein, Werner Sobek Group; Martin Wippler, Klangfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projektriangle; Andreas Kunert, Leithaus-Film; Kai Bierich, Wulf architekten; Marius Bauer, Umwerk; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin; Roman Rackwitz, Engaginglab; Ahmet Sakali, Testingtime; Moritz Dörstelmann, FibR.

    LunchTalk with LIGANOVA
  • Light + Building 2018 with LEDVANCE

    Light + Building 2018 with LEDVANCE

    Phoenix Design is represented at the Light + Building trade fair on 18-23 March 2018 in Frankfurt am Main through its client LEDVANCE. Matching its own Smart Living focus, Phoenix Design is supporting this leading LED lighting company in its design strategy of new products, Particularly the design language of SCALE is the result of the cooperation.

    The most recent members of the intelligent product line Smart+ will be on show starting Sunday in the large Festhalle on the trade fair grounds. With Smart+, LEDVANCE offers end users a new generation of intelligent products compatible with many important Smart Home platforms. Voice-activated virtual assistants like Alexa by Amazon and Siri by Apple allow convenient language control of the products.

    Come visit LEDVANCE in Hall 2, Stand B10 – a luminous appearance is guaranteed.

    The video about SCALE is here!

    About LEDVANCE
    LEDVANCE is an internationally leading company for innovative lighting products as well as intelligent and interconnected lighting applications (Smart Home). The company has grown from the classic lighting business of OSRAM, combining traditional general lighting with modern, future-oriented lighting technologies. The company employs about 9,000 staff and is present in more than 120 countries.

    Light + Building 2018 with LEDVANCE
  • 9x iF Design Award 2018

    9x iF Design Award 2018

    Great joy. Phoenix Design has been honoured 9 times with the iF Design Award. The iF award celebration will take place on 9 March 2018 at the BMW Welt in Munich. Of the more than 6,400 submissions, 1,218 were awarded the coveted design prize. The bathroom and kitchen innovations for AXOR and hansgrohe convinced the independent international panel of expert jurors.

    AXOR is among the winners with three members of its new High-End ShowerCollection, the AXOR ShowerHeaven 1200, the AXOR Showerpipe 800 and the AXOR Overhead Shower 300, as well as the AXOR Select Thermostat. The premium brand hansgrohe impressed the international jury with the Raindance E overhead shower, the Raindance E Showerpipe, the Raindance E Unica shower set, the hansgrohe ShowerTablet and the hansgrohe Silicatec C51 kitchen sink combination.

    We are happy with our client about this great success!

    9x iF Design Award 2018
  • Salone del mobile 2018

    Salone del mobile 2018

    In April, the world’s leading trade show for furniture and design will once again open its doors in Milan. At the Salone del Mobile, 17–22 April 2018, the brands AXOR and hansgrohe will showcase. Groundbreaking innovations for bathroom and kitchen will be presented to an international audience. Among them: products designed by Phoenix Design.

    AXOR celebrates its 25th anniversary with the exclusive premiere of AXOR MyEdition, designed and developed in collaboration with Phoenix Design. The new collection of faucets is a statement of personality, self-realisation and one’s own creativity. Differently coloured surfaces and patterns provide each faucet with an extraordinary aura, and together with a new sensual water experience, they are the common denominator for an individual AXOR MyEdition.

    hansgrohe will show a new showerhead series and a new material for kitchen sinks which will lend the heart of the kitchen a cosy and warm look and feel with premium colours and an extraordinarily robust suitability for daily use. The Hansgrohe Group trade show stand, separated into two brand universes, promises to be an impressive attraction in itself.

    Come and visit our clients AXOR and hansgrohe – two brand universes united at one stand. Trade show grounds Rho, Hall 22, Stand F23/27. Our designers will be present on-site 17–19 April 2018; for appointments, please contact Enable JavaScript to view protected content., +49 160 8894377.

    Salone del mobile 2018
  • Speech at the Blickfang fair

    Speech at the Blickfang fair

    The international design fair blickfang will stop in Stuttgart this March once again. Within the scope of speeches, Marc Michalak, Senior Design Modeller at Phoenix Design, will present his contribution “Design Modelling – Future Needs Origin” on Sunday 18 March 2018 at 1 pm, dealing with prototyping in design practice: which methods or technologies make sense in a holistic design process?

    Marc Michalak can look back on more than 20 years of experience in Design Modelling. As a specialist for colour, material, and finish, he also possesses a wide knowledge base in the areas of patterns and structures.

    The blickfang shows are ranking among Europe’s most important design events. Within the course of one year, this trend show stops in Stuttgart, Hamburg, Munich, Basel, Bern, Zurich, and Vienna. More than 150 exhibitors present themselves at this leading trade show centred around design. It also hosts a speech and lecture forum showcasing important personalities from the design scene, with speech slots and audience seats being booked up fast.


    Speech at the Blickfang fair
  • Design for digital water

    Design for digital water

    The Munich Creative Business Week (MCBW) taking place 3–11 March 2018 once again attracted international top designers, architects, creative professionals and business representatives to the Bavarian capital. Matching the motto “Design Transforms”, Phoenix Design delivered two contributions and present trends and design concepts around the theme of water.