Phoenix Design is guest at a big AXOR event in Kunming, South China! Our senior designer Lun Yeh is one of the main speakers of the evening, talking about the intersection of design and luxury.
Phoenix at the AXOR-Event in Kunming, China
Press Release in PDF: PDF
Lun Yeh, Senior Product Designer at Phoenix Design in Shanghai, speaks at Axor-Event in China about luxury and design!
While autumn slowly but surely arrived in Germany, AXOR organized the big event "Reinvent Luxury by Design" with numerous existing and potential distribution partners on October 11, 2020 in the southern chinese city Kunming, also called the "city of eternal spring". Of course, Phoenix Design also took part in the event, represented by Senior Product Designer Lun Yeh - one of the main speakers of the evening. Also experts from related industries were present: interior designers, architects, and many more.
The exchange between China and Europe as well as the different perspectives and interpretations of design and luxury were in the focus of the AXOR event. Lun Yeh brought the AXOR experience closer to the auditorium, explaining the philosophical background in the design of the products. Therefore, he also conveyed our understanding of high-quality design, which will also be carried on at the many events taking place in the future.
Phoenix says thank you for a great evening, which was very informative for all sides!
About Axor: AXOR develops, constructs and produces taps, showerheads and accessories for luxurious bathrooms and kitchens to perfection. At the highest aesthetic and technological levels, avantgarde, one-of-a-kind pieces and collections are created. Some of them are considered classics of bathroom design to this day. Collectively they embody the claim „Form Follows Perfection“: not ending the developmental process until nothing more can be added or removed. Pace-setting design objects have been developed with this recipe for more than 25 years with world-renowned designers, among them Phoenix Design, Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Patricia Urquiola. AXOR is a brand of the Hansgrohe Group.
About Phoenix Design: Phoenix Design is a studio for design and innovation, creating smart, meaningful, and substantial brand experiences which touch people – today, for tomorrow, and always driven by Logic, Morals, and Magic. Since its foundation, Phoenix Design has been honoured with more than 850 design awards, of which about 400 in the last five years alone, most recently receiving the honorary title of “Red Dot: Design Team of the Year 2018”. With a clear user focus and typical for the brand: that’s how Phoenix Design develops products as well as entire product portfolios. Focussed on the needs of the user and on self-explanatory interaction with the product. With the aim of bringing to life the brand identity in a way that’s both brand-typical and emotionally touching. More than 80 staff at the Stuttgart, Munich, and Shanghai locations are working on creating Product and Interaction Design. www.phoenixdesign.com.
Franziska Warnke Communication Manager
M +49 173 7294632