Germand Design Award for PHOENIX and LEDVANCE

German Design Award “Winner“ 2019 for SCALE: Phoenix Design receives together with its client LEDVANCE the coveted award of the German Design Council. The international jury honours the Visual Design Language for innovative lighting products designed by Phoenix Design with a "Winner" award.

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  • 1 – Award ceremony German Design Award 2019 Team Ledvance and Phoenix Design

    1 – Award ceremony German Design Award 2019 Team Ledvance and Phoenix Design

  • 2 – Phoenix Design wins a German Design Award "Winner" 2019 with its client LEDVANCE for the Visual Design Language SCALE

    2 – Phoenix Design wins a German Design Award "Winner" 2019 with its client LEDVANCE for the Visual Design Language SCALE

  • 3 – The Visual Design Language SCALE by LEDVANCE is distinct – designed by Phoenix Design

    3 – The Visual Design Language SCALE by LEDVANCE is distinct – designed by Phoenix Design

    With the distinctive SCALE design language by Phoenix Design, customers can immediately recognize trusted LEDVANCE quality. The design hallmark scales consistently across their entire product portfolio to create coherent, comforting assurance that this very product is an original LEDVANCE product that is easy to install and use in any environment.

  • 4 – The Visual Design Language SCALE by LEDVANCE is flexible – designed by Phoenix Design

    4 – The Visual Design Language SCALE by LEDVANCE is flexible – designed by Phoenix Design

    The SCALE design language adapts flexibly across all product categories and areas of deployment. The design elements can be scaled up and down without sacrificing the brand-typical expression of the product. No matter how you combine the many types of trade luminaires – they all match each other perfectly.

  • 5 – The Visual Design Language SCALE by LEDVANCE is honest – designed by Phoenix Design

    5 – The Visual Design Language SCALE by LEDVANCE is honest – designed by Phoenix Design

    The energetic brand elements are embedded in soft and integrated frames based on basic circular geometry to represent the honest, human and refreshingly approachable nature of the brand, and products that are made by real people for real people.

  • 6 – The Visual Design Language SCALE by LEDVANCE is attentive – designed by Phoenix Design

    6 – The Visual Design Language SCALE by LEDVANCE is attentive – designed by Phoenix Design

    The design language is not just about coherent appearance, but about simplicity of use. Using material and colour, a range of simple, but clever, brand-typical details guide users towards special functionality and interaction.

  • 7 – The Visual Design Language SCALE by LEDVANCE is passionate – designed by Phoenix Design

    7 – The Visual Design Language SCALE by LEDVANCE is passionate – designed by Phoenix Design

    For months, our interdisciplinary team of designers, engineers, marketeers and product managers have systematically ideated, sketched, prototyped, revised – and obsessively refined countless variations of designs, until it really felt like LEDVANCE. The resulting SCALE design language is a statement of our commitment and passion to provide our customers with simply better basics in lighting.

German Design Award “Winner" 2019 for SCALE Luminaire Design Language  
Phoenix Design wins together with its client LEDVANCE

Stuttgart, 8 February 2019: Phoenix Design, together with its client LEDVANCE, receives the coveted prize by the German Design Award. The international panel of jurors recognises the SCALE design language for innovative lighting products created by Phoenix Design with its "Winner" Award.

The panel of jurors met in August, and now the German Design Award 2019 winners have been chosen. Among the winners in the "Lighting" category: LEDVANCE with SCALE, the new luminaire design language created by Phoenix Design.

In close cooperation with LEDVANCE, the global market leader for innovative lighting products and intelligent lighting solutions, Phoenix Design has developed a visual design language for SCALE which combines the corporate values of courage, dynamics, and flexibility with the emotional aspect of light and transforms them into a modern design that's typical for the brand. It offers maximum flexibility of application while at the same time allowing for a consistent brand tonality for all future products.

Reduced and premium at the same time in its overall appearance – that's how SCALE presents itself with straightforward shapes and cleverly highlighted details. A case in point: the LEDVANCE logo was integrated into the design as a "signature", three-dimensional and thus a haptic experience. (The Corporate Design including the logo for the LEDVANCE brand was developed and designed by KMS TEAM.)

After SCALE was first presented at the Light+Building 2018, the German Design Award "Winner" is the next big success for the multi-disciplinary LEDVANCE/Phoenix Design project team which started in mid-2017.

By awarding the German Design Award, the German Design Council recognises innovative products and projects and their manufacturers and designers which prove to be trend-setters in the German and international design landscape.

The award-winning ceremony was placed on 8 February 2019 as part of the "Ambiente" trade show in Frankfurt am Main, Germany. We are very happy about this success, together with our client.

Please find all information about the design language at www.phoenixdesign.com/en/geschichten/advancing-light-visual-design-language-scale.
Or watch a video about SCALE on YouTube.


About the German Design Award:
The German Design Awards are the international premier prize awarded by the German Design Council. Its goal: to discover, present, and honour unique trends in design. Every year, high-calibre entries in the fields of product and communication design are honoured, each of which blazes new trails in the international design landscape. The German Design Awards, launched in 2012, are among the most prestigious design competitions worldwide and have an excellent reputation far beyond specialist circles. More information at www.german-design-award.com/en.

About Phoenix Design:
Phoenix Design is a studio for design and innovation, creating smart, meaningful, and substantial brand experiences which touch people – today, for tomorrow, and always driven by Logic, Morals, and Magic. Phoenix Design has received more than 800 design awards and prizes to date. Among them, more than 200 accolades within the context of the Red Dot Award: Product Design, most recently the honorary award of "Red Dot: Design Team of the Year 2018". With a clear user focus and typical for the brand: That's how Phoenix Design develops products as well as entire product portfolios. Focussed on the needs of the user and on self-explanatory interaction with the product. With the aim of bringing to life the brand identity in a way that's both brand-typical and emotionally touching. More than 75 staff at the Stuttgart, Munich, and Shanghai locations are working on creating Product and Interaction Design. More information at www.phoenixdesign.com/en.

About LEDVANCE:
With offices in more than 50 countries and business activities in more than 140 countries, LEDVANCE is one of the world's leading general lighting providers for professional users and end consumers. Having emerged from the general lighting business of OSRAM GmbH, LEDVANCE offers a wide-ranging assortment of LED luminaires for a broad spectrum of application areas, intelligent lighting products for Smart Homes and Buildings, one of the largest LED lamps portfolios in the industry, and traditional light sources. In fiscal year 2017, LEDVANCE achieved a turnover of around 1.9 billion Euro. More information at www.ledvance.com.


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Silvia Olp, Head of Communications
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T +49 711 955976 55
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Carolin Schobel, Communication Manager
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