Yifan Zhang is appointed to the Management Board

Yifan Zhang, General Manager China at Phoenix Design, heads the design studio Shanghai since its opening in 2017. With his appointment as Member of the Board, he is also part of the Phoenix Design Management from now on. Under his leadership, Phoenix Design has acquired important new clients and established itself further on the dynamic Chinese market.

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  • 1 –  Yifan Zhang, General Manager China and Member of the Board at Phoenix Design

    1 – Yifan Zhang, General Manager China and Member of the Board at Phoenix Design

    As General Manager China, Yifan Zhang (*1987) leads the Phoenix Design studio in Shanghai and is Member of the Management Board. As an international background designer who has studied and worked both in China and Germany, Yifan Zhang is committed to combining German design quality and design philosophy with the evolving Chinese design. He applies the successful experience of German Design by brand building, strategy thinking and design quality to Chinese enterprises. “By expanding our studio in Shanghai, we want to optimize our large know-how for the benefit of our European and Asian clients. We have to think global, but at the same time, we want to get even closet to our clients and their markets. Only in this way will substantial innovations come about”. And at the same time to help the successful German brands, through a better culture and market understanding, to get a better business development in China.

    INTERVIEW about the opening of the new studio in Shanghai >>>

  • 2 –  Management of Phoenix Design Stuttgart, Munich, Shanghai

    2 – Management of Phoenix Design Stuttgart, Munich, Shanghai

    Tom Schönherr, Founder and Managing Partner; Yifan Zhang, General Manager China and Member of the Board; Harald Lutz, CFO and Managing Partner; Andreas Diefenbach, Design Business Manager and Member of the Board; Marius Bauer, Director Digital and Member of the Board; Andreas Haug, Founder and Managing Partner; Joon-Mo Lee, Design Strategy Manager and Member of the Board (f.l.t.r.).

    Board of Management >>>

  • 3 – Teamwork at Phoenix Design, Studio Shanghai

    3 – Teamwork at Phoenix Design, Studio Shanghai

    The new Phoenix Design studio in Shanghai (China) has been officially inaugurated in September 2017, headed by Yifan Zhang. Ever since, the team of experienced product and interaction designers are working on projects for mainly Asian clients. After six years of running a representative office, Phoenix Design further enlarged its design presence in the Chinese design capital with employees from Germany as well.

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