Research

Substantial design and innovation are always based on understanding context and culture, and the needs and desires that people harbour within. Developing insights that lead to such a deep understanding is not simply about collecting knowledge. It’s about creatively designing and deploying customised research-methods, the capability to make sense of findings and the art of discovering things that remain invisible to others - even though they might have access to the same data. Phoenix Design has a lively research practice that brings together researchers, strategists, designers and clients to jointly explore exciting, inspiring and enlightening avenues of opportunity.

  • Qualitative Research

    Our products and innovations, physical and digital alike, are made to delight and be loved by. In order to design such experiences we put ourselves in your customers shoes. We listen to them in depth-interviews and focus-groups. We identify their desires in co-creation sessions. We observe their behaviour and reactions in real-life-situations with your products – at home, at work and in motion. Whichever method we choose – the insights generated here are the foundation for both, our design-teams and your expectation to surprise the world with truly innovative design and offerings.

  • Ethnographic Research

    From luxurious hotels in Jakarta to honest flats in New York: our global research has lead our team of researchers and designers to the farthest corners of the world to explore deep cultural- and techno-social phenomena that shed a light on tacit desires and needs that drive people's behaviours and world-views. These are crucial insights that inform our strategic innovation process and lead to meaningful designs that will define our future and make it better.

  • Trend Research

    Designing within a context calls for knowing the context – that’s why we are always up to date. We follow trends globally and within all relevant topical areas: from global megatrends all the way to subtle currents in interface, automotive, product, and interior design. Our designers, researchers, and strategists are well-versed in interpreting today's concrete indications and signals and showing our clients possible future scenarios – explaining why certain trends will be more relevant for their brand than others.

  • Evaluation Testing

    Testing is an indispensable component of our iterative design process, and often it will be done several times over the course of a given project in order to design ideas, concepts, and solutions in a way that is both close to the user and relevant. For this purpose, our project teams will establish testing methods together with our client, using sketches, models, and rapid prototypes to get feedback from experts and future users. Thanks to this process, we ensure the resilience and relevance of our work, and we are able to generate many new ideas during execution.

  • Future Lab

    We design for the future. To better understand the unknown we constantly track and analyse trends in culture, design, technology, products, brands, manufacturing-methods, and materials in our FutureLab. This rich collection of articles, images, material-swatches and technology prototypes allows our strategists and designers to imagine what's possible in the future.