At PHOENIX, excellence is not just a goal—it's our trademark. We are thrilled to announce that in 2025, our team proudly secured 15 prestigious iF Design Awards, with three crowned Gold Award winners. This remarkable achievement reflects our relentless commitment to innovation, creativity, and superior design craftsmanship.
The iF Design Award is one of the most revered accolades in the global design community. Established in 1953, it symbolises outstanding design and exceptional innovation. Winning an iF Award places a project among the world's finest as a panel of renowned experts in industrial design, architecture, communication, and branding rigorously evaluates each submission. For PHOENIX, receiving 15 awards this year reaffirms our leadership and influence within the industry and the broader design landscape.
Product ecosystems are becoming increasingly sophisticated in today's rapidly evolving connected landscape. In line with this trend, the LAZZEN circuit breaker family is designed with safety, usability, and a distinctive product identity. The new product language of the brand not only enhances its visual appeal but facilitates excellent usability through thoughtful design, aligning with the new brand strategy and paving the way for future product updates. This strategically crafted product language embodies and promotes the four core values of the brand: Smart integration, Sustainable Manufacturing, Safe usage, and Standardised modularity. iF Gold Statement:
The architectural form of this circuit breaker line builds trust in its vital functionality. This is a triumph of substance over style and a reminder that highly functional design has its own innate beauty. Everything is where it should be, ensuring clarity, balance, and integrity.
Introducing Avalegra, a world innovation that redefines the Water Experience through the fusion of a basin and faucet that opens up a new chapter in the history of the wash place. Avalegra's design centres around a refined blend of form and functionality, crafted to elevate user interactions through simplicity and elegance. Its architectural but approachable design language makes it a versatile addition to any setting. Avalegra enhances the user experience by providing different spray types for diverse use cases at the WashPlace. This balance of usability and design sophistication defines Avalegra as a standout, user-focused solution. iF Gold Statement: Avalegra by hansgrohe is an excellent example of introducing a new usage scenario in the bathroom. The elegantly arched mixer faucet complements the gently sloping basin in a design scenario that is original yet reassuringly familiar. The element of surprise is created by the face spray function, which provides a glorious cleansing fountain of water and does away with all that clumsy hand-splashing. This design is likely to inspire imitation.
Raindance Alive is a shower collection that reimagines the shower as a multi-sensory experience, balancing water efficiency with immersive design. Its design harmonises water, humans, and space through a synergistic interplay of geometries, resulting in a very human and inviting design. Available in two design styles, unique spray types, and six finishes, it combines timeless design with functionality for a seamless fit in diverse interiors. Raindance Alive bridges the water supply in architecture with the human body's water experience, blending responsible resource use with user comfort. iF gold Statement: Raindance Alive is an innovative interpretation of the shower interface. The central element is the single-piece face plate with a nozzle structure that transforms the geometry of water flow. The user experience is flawless, appealing to all of the senses. The name says it all – this is a joyful experience.
Each award-winning project reflects our philosophy: to blend form and function while pushing the boundaries of what design can achieve. Securing three Gold Awards, in particular, highlights our team's dedication to delivering solutions that are not only aesthetically striking but also profoundly impactful in improving users' lives and experiences.
Our success at the iF Awards celebrates the talent, hard work, and visionary spirit that define PHOENIX. It also underscores the importance of continuous innovation in the dynamic world of industrial design, where evolving technologies and user needs demand constant evolution and reinvention.
We are incredibly proud to be part of an event honouring the best in design. This moment is a collective achievement of the collaboration between our designers, partners, and clients who trust us to bring their visions to life.
Receiving these awards inspires us to continue setting new benchmarks in the design industry and championing the transformative power of design. We extend our heartfelt gratitude to the iF International Forum Design for this recognition and to our team for their support.
As we celebrate this milestone, we remain committed to elevating standards, pioneering new solutions, and shaping a future where design continues to make a profound difference. Winning 15 iF Awards, including three Golds, is not just a victory for PHOENIX — it is a promise that the best is yet to come.
Stay tuned as we continue to inspire, innovate, and lead the way in design and the industry.
