In high-stakes industries like home appliances and consumer electronics, success is about designing products people truly want, need, and are ready to buy. That's where PHOENIX, an award-winning product design studio, and Horizon, a leader in real-world behavioural validation, are breaking new ground. The two companies have officially launched a strategic partnership to bring real-time behavioural proof into the design process. By combining PHOENIX's legacy of design for wellbeing with Horizon's predictive simulations, they're helping hardware manufacturers move faster, reduce risk, and create products with proven market fit.
Announced on August 25, 2025, the alliance between PHOENIX and Horizon introduces a radically different way of bringing hardware products to market. Instead of waiting until late-stage prototypes or pilot launches to gather feedback, companies can now validate design decisions from day one.
“Designing the right product is only half the battle," says Andreas Diefenbach, Managing Director at PHOENIX. "Our clients face immense pressure to innovate, but they also carry massive risk. With Horizon, we help them navigate those risks with clarity."
"We're shifting product development from risky guesswork to informed, data-led decision-making," adds Daniel Putsche, Co-Founder and CEO at Horizon.
PHOENIX delivers iconic product experiences, grounded in empathy and systems thinking. Horizon adds scientific rigour, simulating real purchase conditions and providing live behavioural feedback before a single product hits the production line.
Date: September 30, 2025
Time: 2:00 PM CET
To share more about their joint approach, PHOENIX and Horizon are hosting a live executive session titled:
In this live event, you'll learn how leading brands are embedding behavioural testing at every stage — from early concepts and wireframes to pre-launch decisions — using a continuous, low-risk design loop. Expect actionable frameworks and real-world examples that unite creativity with evidence-based decision-making.
What You will Learn:
This session is built for innovation, design, and go-to-market leaders looking to make bold, confident product decisions with strategic design and behavioural certainty.
The session will be led by Moritz Kemper, Design Director at PHOENIX, whose career spans roles in research labs, academic mentorship, and international product leadership. Moritz brings deep experience in merging design thinking, technology, and business strategy — qualities that align perfectly with Horizon's data-driven insights.
"At PHOENIX, we don't separate intuition from validation — we build them into one process," says Florian Czak, Senior Strategy & BD Manager. "This partnership lets us prove the desirability and feasibility of our concepts without compromising speed or creativity."
This isn't just a partnership, it's a new operating model for R&D in physical product companies. Manufacturers can now:
With joint projects already underway across Europe and Asia, PHOENIX and Horizon are charting a future where business design, product innovation, and user psychology come together to build not just beautiful products — but ones that win in the market.
This is product development with proof — creative, strategic, and scientifically validated. By uniting product innovation studio with behavioural science platforms, PHOENIX and Horizon are shaping the next era of evidence-based industrial design.
Want to be part of the shift from guesswork to certainty?
Join the webinar, or contact the PHOENIX team to learn how your next product launch can be smarter from day one.
