Two visionary design stories. One unifying philosophy: design that shapes how we live. PHOENIX is proud to announce its recognition at the Red Dot Award: Product Design 2025 — winning the prestigious Best of the Best award for Raindance Alive, our latest collaboration with hansgrohe, and contributing to the design foundation behind LG's Transparent OLED TV, which also earned a Best of the Best accolade.
When the original Raindance shower launched in the early 2000s, it set new standards for comfort, performance, and innovation. Now, two decades later, Raindance Alive reimagines the showering experience for today's resource-conscious world, combining sustainable technology with architectural beauty and human-centred design.
As the strategic product design agency behind the concept, PHOENIX brought together emotional relevance, technological sophistication, and environmental sensitivity. Raindance Alive transforms everyday routines into curated rituals through:
Designed to humanise the mechanical, Raindance Alive elevates water into an emotionally resonant medium. The result: a truly immersive experience that fosters wellbeing, sustainability, and space-conscious elegance.
This holistic design achievement has already been recognised with major accolades, including:
These awards are more than honours; they prove PHOENIX's role as a leading innovation and product design agency, bridging purpose with form at the intersection of people, product, and space.
Another highlight at the Red Dot Award 2025 was LG's revolutionary Transparent OLED TV, which was celebrated as a Best of the Best for its seamless integration into living spaces and its unprecedented design language.
While PHOENIX is not the award recipient, we're honoured to see the evolution of a concept we brought to life in 2022 — the OLED Shelf — reflected in this visionary product as featured on the Red Dot Magazine.
Initially awarded in the Red Dot Award: Design Concept 2022, the OLED Shelf redefined the television's role in the home, transforming it from a black void into a fluid, ambient design element. This concept paved the way for LG's OLED T, the world's first transparent 4K OLED TV with true wireless video and audio transmission.
LG's Transparent OLED embodies the shift from traditional screen-centric design to a more architectural and emotional interpretation of media in space. It features:
The result is a product that enhances its surroundings, fulfilling a new design ethos: less device, more environment.
We respectfully celebrate LG's visionary achievement and are proud that PHOENIX's OLED Shelf served as an early design signal in this journey. This case illustrates how experimental concepts can shape future innovation, particularly through platforms like the Red Dot Award: Design Concept, which fosters daring ideas that later become industry-defining products.
As a strategic product design studio, PHOENIX is driven by a simple belief: innovation must serve both human and planetary needs. Our work — from Raindance Alive to concept-driven inspiration for the LG Transparent OLED — is grounded in a commitment to purposeful form, sustainability, and experience-led design.
These dual recognitions at the Red Dot Award 2025 reinforce the impact of collaborative, future-facing design — and the vital role it plays in reimagining our everyday environments.
