Television sets used to be the pride and center piece of every living room. Well, not anymore. People predominantly watch their content of choice on smartphones and tablets and then some on TV. The result: the TV set just stands there. Without adding to the aesthetics of the living room.
We set out to design a home display set that doesn’t look like a TV. Something that beautifully blends into the home of the people. Something with timeless design. Something that people would love looking at - even though the home display is not on.
We have designed a home display that looks as good switched off as it looks switched on. A true breakthrough in the rather stale home display product category. A new format for new possibilities: OLED Shelf is intended to break the rules of the classic TV archetype – However, the departure from the classic 16:9 format not only serves formal aesthetics, but it also offers entirely new possibilities in the user experience while leaning on the most natural form of a shelf.
