The habitat and the relationship with our rituals and artefacts are changing. The food industry increasingly recognises customers' desire for more sustainability and better quality because the sophisticated cooking experience starts with the ingredients! This desire for quality is reflected in the food industry and shaped the complete product design development of KOQOON's GQ4 grill. For this, we analysed the process steps of the user journey down to the smallest detail, reflected on the user's interactions and translated them into a new grill experience with a "guided cooking experience" via an App.
How do you describe the character of a newly founded company? What does brand-typical design mean for a brand that is not yet established? What does it mean to establish directed innovation without overwhelming the know-how context of the new venture? How can you communicate an innovation visually without overwhelming the user? How do you successfully position and differentiate products for a new brand in a saturated market? These questions and challenges bring a new kind of holistic product design approach to start-ups. Always with the goal in mind of creating an individual character and making it successful in the long term.
The KOQOON GQ4 fits perfectly into the new outdoor world with its clear product design language and intuitive use. Usage requirements from the upscale kitchen area and the findings in the preparation of a wide variety of products were the basis for the structuring of the grill surface. The high-quality touch control supports this process and is completed by a supplementary app as a preparation tool and remote control.
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