As climate changes, central Europe will become hotter and sunnier. Mediterranean sun culture will spread northward, creating a greater need for shade to protect from UV rays and heat. Parasols have complicated folding mechanisms that put the emotional experience in the background. To enhance user experience, we aim for a simpler mechanism and a product design that evokes positive emotions, promoting wellbeing and security.
Our primary goal was to hide the technical complexity of the product, preserving the pure feeling of summer without being blocked by technical details. Instead of concealing the mechanics, our challenge lay in celebrating them and achieving beauty through technology. TWIST is a perfect fusion of form and functionality, not just in the open or closed state but all transitional steps. Every joint and connection was thoughtfully reimagined. Our mission was to create parasols and craft an experience through sleek product design, translating the essence of relaxation and the feeling of long-lasting summer into a minimalistic form and its usability.
Simple operation, smooth turns and high-quality appearance characterise the TWIST. The automatic folding design has allowed the crank to be large enough and avoids visually disrupting the overall appearance. The integrated and adjustable quick-release mechanism allows the height of the parasol to be adjusted. The long lever action provides comfortable locking and unlocking. The roof can be tilted according to the sun's height by an effortless turn (twist) and provides the perfect shade. The mast is no longer inserted into the base stand but is held in place by an internal mast holder. The product is designed so that the base is mounted on casters for quick and comfortable shifting or fixed shade placement. A flush integrated button unlocks the casters to ensure easy use.
