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September 5, 2023

Translating brand values into new products. In the competitive landscape of the industry, powerful brands rise above the rest by offering not just a single remarkable product, but by curating a comprehensive portfolio that embodies the organisation's values and visual brand identity. Recognising this, we worked closely and collaboratively with Ledvance, to develop a design strategy that seamlessly translates the visual brand into three-dimensional product appearances. The outcome of this collaboration is the SCALE visual brand language—a dynamic design system that not only allows for maximum flexibility in application but also ensures consistent brand tonality across all future products.