Elegance Refined at the WashPlace

Avalegra – A New Standard in Innovative Product Design

10/2025
Aiming for the perfect balance of form and functionality avalegra brings a new standart for the industry
Relevance

Avalegra is driven to simplify and enrich daily rituals through meaningful product design. It merges the basin and faucet into a single sculptural expression that celebrates water by responding to modern expectations for intuitive, integrated solutions. The upward-facing spray face enables a refreshing, ergonomic way to wash the face or hair, while the arch embodies traditional faucet behaviour with a poetic, iconic form. The concept reimagines interaction at the WashPlace as joyful, natural, and fluid.

Avalegra centres on a refined blend of form and function, crafted to elevate everyday interactions through architectural clarity and soft elegance. Its dual spray options cater to diverse needs while maintaining a minimalist, user-friendly aesthetic. Approachable yet bold, it balances usability with sophistication, offering a standout, user-focused solution that adapts seamlessly to any interior. PHOENIX and hansgrohe redefined the Water Experience through the fusion of a basin, faucet, and shower, opening a new chapter in the evolution of the WashPlace.

this product receided the acolate of the IF GOLD AWARD

Challenge

Elevated Water Experience through Smart Design

Avalegra’s form is pure and powerful—a monolithic ceramic base paired with a sleek, arch-shaped metallic bar. This visual clarity makes its purpose immediately apparent. Upon interaction, subtle detailing—such as the material separation—guides users naturally and intuitively. The integrated spray face within the arch becomes the primary touchpoint, delivering a minimalist product design that is both engaging and clear. The result is a visually striking, tactilely pleasing, and emotionally resonant product experience. This innovative product introduces dual spray modes designed to enhance comfort and precision. As the first thermostat-integrated WashPlace unit at hansgrohe, Avalegra guarantees safety, control, and a luxurious feel.

- Parabolic Spray: A newly developed water arc offering a spa-like sensation.

- Laminar Flow: A precise, quiet stream ideal for space-saving and controlled use.

Built-in Flex-Technology and silicone nozzles make cleaning easy by resisting limescale buildup. The solid surface basin is scratch-resistant, durable, and low-maintenance—proving that exceptional product design can be both beautiful and functional.

With Avalegra, PHOENIX and hansgrohe sets a new benchmark for bathroom product innovation
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Impact

Innovation with Responsibility

With Avalegra, PHOENIX and hansgrohe sets a new benchmark for bathroom product innovation, combining technical sophistication with emotional appeal. The parabolic spray redefines comfort, and the minimalist aesthetic elevates interior harmony, offering a product that is as iconic as it is intuitive.

Beyond its elegant form, Avalegra was designed with sustainability at its core. A built-in pressure limiter helps reduce water usage, while the optimised parabolic spray delivers an efficient yet indulgent flow. Each component is rigorously tested for longevity, ensuring durability and reducing the need for replacements. Avalegra merges design and environmental responsibility, offering a long-lasting, resource-conscious solution for the modern bathroom.

Avalegra merges design and environmental responsibility, offering a long-lasting, resource-conscious solution for the modern bathroom
Avalegra had Each component is rigorously tested for longevity, ensuring durability and reducing the need for replacements
PHOENIX design and hansgrohe bring a new product to the market, changing the benchmark of the industry
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When we were designing Avalegra, we wanted people to be able to experience the full fascination of water with every use. This was our source of inspiration. Just imagine: The water comes from below, and you can playfully interact with it with both hands.
Andreas Diefenbach - Manager Director at PHOENIX

Collaboration

Aiming for the perfect balance of form and functionality

What sets Avalegra apart is its holistic design approach, combining elegance with high functionality to offer an exceptional user experience. While the robust top-bar groups all functional elements in a helpful way, the soft interior of the washbasin has been specialised for the new range of watersprays. This thoughtful integration of form and purpose embodies innovation and elevates Avalegra as a unique, memorable product in its field.

Avalegra's form is distinguished by clean lines and a minimalistic structure, crafted to complement various environments without overshadowing them. The product’s silhouette is sleek and modern, focusing on a balance of soft curves and bold geometry. This design approach ensures Avalegra maintains a timeless aesthetic that resonates with diverse user preferences, while its meticulous attention to detail emphasises quality and durability.

Implementation

PHOENIX Design and hansgrohe partners on Innovation with Responsibility, changing the sanitary industry
Konstantin Wolf, designer at phoenix design and project lead on the avalegra project.
In close connection and true companionship with Hansgrohe, we shape designs driven by diverse personalities full of creativity, innovative spirit, and expertise. Together, we see every collaboration as an opportunity to reinvent water and to boldly push innovation forward for a market leader.
Konstantin Wolf - Product Designer at PHOENIX
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