The partnership between nunc. and PHOENIX was truly transformative. By placing the coffee lover at our core, we crafted a seamless journey from discovery to enjoying delicious coffee at home. Aligning user experience principles across hardware, software, and design ensured both beauty and functionality. Our strategic investment approach, showcasing a 360 brand vision and product experience through interactive prototypes and visual storytelling, added the magic needed for a successful launch.

How do you start working on a product design vision when there is no established organisation? Collaborating with a rising company poses unique challenges for design work. At PHOENIX, we recognise the importance of laying the groundwork for start-ups, envisioning the comprehensive framework necessary to attract and retain customers. For nunc., we took proactive steps to define processes and offer guidance, even before securing investor commitments. Side by side, we cultivated an environment grounded in trust and appreciation, fuelling the creation of emotionally resonant products. Because building a product ecosystem entails nurturing partnerships and collaborations, we're committed to going the extra mile alongside our clients and partners in the journey towards success.

The product design of the nunc. espresso and grinder breaks away from traditional norms, redefining the archetype of a portafilter machine with a radical new approach. Each component is treated as a unique actor on a stage, where processes unfold in an intuitive choreography. User interactions are distilled into ritualised gestures, creating a magnetic and sensorial user experience that celebrates the essence of coffee. Whether it's loading fresh beans into the hopper, initiating the grinding process, or commencing the brewing procedure, every action is crafted to empower users with a sense of control. With nunc., we've created a ritual that offers subtle guidance while allowing for free expression, resulting in simply magical moments.