Out of nearly 11,000 submissions from 57 countries, the Snug app was recognised by the international jury of the iF Award 2022 in the Professional Concept category. As a client-independent project, the app was submitted by the PHOENIX Academy. Each year, the world’s oldest independent design organisation, Hannover-based iF International Forum Design GmbH organises the iF DESIGN AWARD. Snug won over the 132-member jury, made up of independent experts from all over the world, with its innovative approach to reveal digital stress. More information about Snug can be found in the “Winners & Ranking” section on the iF website: https://ifdesign.com/en/winner-ranking/project/snug-app/343527.
Society has spawned a twisted narrative on stress: it's accepted as a passing necessity of ambition that can be remedied through digital productivity tools that make us believe we're in control, when we're really not. The result: even more stress caused by more 'digital duties' created by overpopulated calendars, stale to-do lists and too many reminders. Snug is a mobile app aimed at revealing, managing and reducing sources of stress, specifically those induced by the use of digital services. Snug opens a controversial discussion on the 'elephant in the room' and offers constructive critique on where the digital self-help industry is heading.