Snug wins iF Award 2022

Out of nearly 11,000 submissions from 57 countries, the Snug app was recognised by the international jury of the iF Award 2022 in the Professional Concept category. As a client-independent project, the app was submitted by the PHOENIX Academy. Each year, the world’s oldest independent design organisation, Hannover-based iF International Forum Design GmbH organises the iF DESIGN AWARD. Snug won over the 132-member jury, made up of independent experts from all over the world, with its innovative approach to reveal digital stress. More information about Snug can be found in the “Winners & Ranking” section on the iF website:

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Society has spawned a twisted narrative on stress: it's accepted as a passing necessity of ambition that can be remedied through digital productivity tools that make us believe we're in control, when we're really not. The result: even more stress caused by more 'digital duties' created by overpopulated calendars, stale to-do lists and too many reminders. Snug is a mobile app aimed at revealing, managing and reducing sources of stress, specifically those induced by the use of digital services. Snug opens a controversial discussion on the 'elephant in the room' and offers constructive critique on where the digital self-help industry is heading.


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